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Starck, Kenneth – Journalism Quarterly, 1974
Finds that the journalist and the public frequently differ on issues regarded as important to the well-being of the press and society. (RB)
Descriptors: Higher Education, Journalism, Media Research, News Media
Peer reviewed Peer reviewed
Klemmack, David L.; And Others – Sociology and Social Research, 1975
The influence of media awareness on family planning adoption is examined according to 3 models: selective perception, reinforcement, and cognitive dissonance. (Author/JC)
Descriptors: Behavior Patterns, Community Influence, Contraception, Family Planning
Peer reviewed Peer reviewed
Nielsen, Richard P.; Nielsen, Angela B. – Journalism Quarterly, 1974
Field experiments show high fatalists respond to immediate and individual reward explanations more than to future or society reward explanations. (RB)
Descriptors: College Students, Communications, Higher Education, Journalism
Splaine, John – Audiovisual Instruction, 1975
Describes how the average teacher, in assessing the effectiveness of instructional materials, utilizes research methodologies. (Author)
Descriptors: Educational Research, Evaluation Methods, Instructional Materials, Media Research
Peer reviewed Peer reviewed
Lemert, James B. – Journalism Quarterly, 1974
Concludes 70 percent of all stories reported on weekday newscasts during a two-week period were covered by at least two networks and duplication was higher during the week than on weekends. (RB)
Descriptors: Broadcast Industry, Content Analysis, Higher Education, Journalism
Peer reviewed Peer reviewed
Myers, David S. – Journalism Quarterly, 1974
Results support the hypothesis that foreign affairs issues decided the outcome of the 1972 Presidential election and even in papers which endorsed George McGovern the editorials on foreign affairs favored Richard Nixon. (RB)
Descriptors: Content Analysis, Editorials, Elections, Higher Education
Aust, Ronald J. – 1987
Meanings given to the term "perception" are discussed in this paper and two categories of perception theories having implications for instructional media research are identified. One category is described as extroverted because it includes theories primarily concerned with characteristics of external stimuli and the influence that the…
Descriptors: Epistemology, Literature Reviews, Media Research, Perception
Schillinger, Elisabeth – 1989
Addressing the dynamic and integrative nature of the world's press systems, this paper presents a comprehensive press theory and accompanying model. Three "primary motives"--survival, ideology, and market--are posited as determinants of press systems, using the nation state as the unit of analysis. The premises of the paper are: (1)…
Descriptors: Case Studies, Foreign Countries, Global Approach, Ideology
Clogston, John S. – 1989
Arguing that little research has been done on media portrayals of persons with disabilities, this paper reviews mass communication content studies of media portrayal of women and blacks in terms of deviance and minority group theories, and also reviews studies of media treatment of persons with disabilities from the rehabilitation and education…
Descriptors: Communication Research, Literature Reviews, Mass Media Effects, Media Research
Jung, Donald J. – 1989
This paper focuses on the experimental findings of Shanto Iyengar with regard to media agenda-setting and a theory of priming, summarizing his work across time. Following an introduction, the next section briefly reviews five of Iyengar's experiments on agenda-setting and priming, giving an overview and conclusions for each. The final section, a…
Descriptors: Agenda Setting, Audiences, Communication Research, Mass Media Effects
McLeod, Douglas M. – 1989
A study examined the effects of several structural and individual variables on the perceived role of the media by media representatives and the general public. The focus of the study was on public perceptions of the media as "watchdog," but the images of the media as "guide dog,""rabid dog,""lap dog" and…
Descriptors: Attitude Measures, Audience Response, Community Attitudes, Mass Media Role
McManus, John – 1989
A study compared two models (economic and journalistic) of news selection in an attempt to explain what becomes news. The news gathering and news decisionmaking processes of three western United States network-affiliated television stations, one each in a small, medium, and large market, were observed during 12 "typical" days.…
Descriptors: Case Studies, Comparative Analysis, Decision Making, Economic Research
Towers, Wayne M. – 1987
A study tested the applicability of gratifications research to magazines. Telephone surveys with 543 adults in a large western urban area ascertained their media usages and their agreement with 14 gratifications statements drawn from morphostatic research into the surveillance-diversion-personal identity triad in relation to newspaper and radio.…
Descriptors: Adults, Mass Media Effects, Media Research, Need Gratification
Basil, Michael D. – 1990
Although there have been frequent calls for over-time research in mass communication, there are still many reasons that researchers use simpler designs. Each approach: two-time point, panel/repeated measures, and time-series experimental designs, offers its own advantages and disadvantages. By examining the benefits and disadvantages of each…
Descriptors: Agenda Setting, Communication Research, Communication (Thought Transfer), Media Research
Towers, Wayne M. – 1987
A followup study investigated radio listenership as ritualistic behavior, based on an initial study using the same set of questions. The hypothesis tested was that gratifications statements related to radio usage would produce similar and stable patterns, reflecting highly ritualistic orientations toward the medium. Subjects, 557 adults in a large…
Descriptors: Audience Analysis, Habit Formation, Listening Habits, Mass Media Effects
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