The study presented here addresses the question of how time spent viewing and playing with PBS KIDS educational, non-commercial media at home, in family settings, can foster positive outcomes for children and parents/caregivers. The study focused on PEG+CAT, a first-generation transmedia program designed to promote children's mathematics and…

This essay examines the deliberately humorous approaches undertaken in two recent higher education marketing endeavors: The American Council on Education's "Solutions for Our Future" campaign and Stanford's "Hail, Stanford, Hail" initiative. Three television commercials from each project are described and discussed in light of a view of comedy…

Two studies examined how adult age and time of measurement influence media preferences. Study 1 (using TV ratings data from 1970s to 1980s) found that the popularity of genres varied over time, but even after controlling for year, age groups differed in (a) genre choices (consistent with socioemotional selectivity theory) and (b) age of characters…

We investigated the effects of instructions to "stay on task" on preschoolers' attention and cognitive performance in the face of either incomprehensible or comprehensible distraction. Three- and 4-year-olds completed problem-solving tasks while a distracting event played continuously in the background under conditions of (a) no…

In an article on "Smart People" (2008), a film in which Dennis Quaid plays an English professor who becomes romantically involved with a former student, Jeffery J. Williams notes that a "common complaint among academics is that films don't depict them correctly, and in some ways Quaid was accoutered by central casting, beginning the movie in a…

This article highlights the utopian and dystopian viewpoints held on the plasma-based instruction in Ethiopian by looking into the existing literature works and by analyzing attitudes of implementing bodies and implementers towards the program. The article identified that though implementing bodies were enthusiastic in developing and expanding the…

Following the trend of computer assisted language learning (CALL), in Taiwan, most language classes now have equivalent media support for language teachers and learners. Implementing videos into classroom activities is one of the choices. The current study explores the process of implementing American TV drama in L2 vocabulary learning from…

This essay uses the recent victory of an IBM computer (Watson) in the TV game, "Jeopardy," to speculate on the abilities Watson would need, in addition to those it has, to be human. The essay's basic premise is that to be human is to behave as humans behave and to function in society as humans function. Alternatives to this premise are considered…

This article explores the ways in which neoliberal discourses of individual freedom and choice come to typify Mexican migrants' talk about what it means to be living in the USA and about themselves as learners of English. Interviews with migrants about the English language program "Ingles Sin Barreras" [English without Barriers] provide the…

The present study examined empirical models of variables posited to predict students' homework environment management at the secondary school level. The participants were 866 8th graders from 61 classes and 745 11th graders from 46 classes. Most of the variance in homework environment management occurred at the student level, with classmates'…

The new Australian Curriculum ignites debate about science content appropriate for primary school children. Abstract genetics concepts such as genes and DNA are still being avoided in primary school, yet research has shown that, by age 10, many students have heard of DNA and/or genes. Scientific concepts appear in the mass media, but primary…

The way families have used the media has substantially changed over the past decade. Within the framework of family systems theory, this paper examines the relations between family media use and family connection in a sample of 453 adolescents (mean age of child = 14.32 years, SD = 0.98, 52% female) and their parents. Results revealed that cell…

The authors take a critical language pedagogy approach to examining a 2011 controversy over disparaging comments towards Mexicans made by commentators of the British Broadcasting Corporation's automotive show Top Gear. In particular, they focus on the characterization of groups and individuals according to their nationality and examine the…

A survey was conducted with over 500 children in grades K-5 to examine whether exposure to socially aggressive content was related to children's use of social aggression. The results of the survey revealed a significant relationship between exposure to televised social aggression and increased social aggression at school, but only for girls and…

Television viewing and picture book reading are prevalent activities during toddlerhood, and research has shown that toddlers can imitate from both books and videos after short delays. This is the first study to directly compare toddlers' long-term retention rates for target actions learned from a video or book. Toddlers (N = 158) at 18- and…