Integrated marketing deals with aspects often referred to as the "4 Ps": product, price, place, and promotion. These aspects have also been described as the "4 Cs": customer, cost, convenience, and communication. Integrated marketing has been defined as "a listening-first, database-dependent approach to marketing that includes both a willingness…

Describes development of an "enrollment management organization," an approach to establishing optimum enrollment at a college or university. The approach integrates assessment, planning, and budgeting on an institution-wide basis to determine and achieve enrollment goals. Presents the step-by-step process to move toward such a system. (EV)

Describes key aspects of an integrative framework that may help evaluators move beyond paradigm wars and the segmentation of evaluation practices. Proposes a scheme for categorizing evaluation methods with four inquiry modes, or clusters of methods: description, classification, causal analysis, and values inquiry. (Author/SLD)

Discusses how mathematics can be used as an analytical tool to give backbone to all the sciences. (CCM)

The spill-over effect is intended to gather support for gifted education by illustrating where and when it can provide meaningfully and successfully for the education of students in other programs. Germane to the spill-over effect is the concept of reciprocity among educational programs or the means by which one program can share content and…

This paper describes a model of personalized work-integrated learning that is collaborative in nature, uses emerging Internet technologies and is accessed fully online. The Ultraversity project was set up by Ultralab at Anglia Ruskin University to develop a fully online, 3-year duration, undergraduate degree program with an emphasis on action…

TheatreWorks is the third largest theatre in the San Francisco bay area. Through the usual educational programs that $6 million companies tend to offer, it has reached over 100,000 students of all ages in the past 8 years. The TheatreWorks Bridges Projects, however, are special. They are intricate and expansive, work with multiple community…

Objective: The authors evaluate the current practices and perceptions of graduates of combined family medicine-psychiatry residency programs in the following areas: preparation for practice, boundary formation, and integration of skills sets. Method: The authors conducted an electronic cross-sectional survey of all nationwide combined family…

Since January 2000, the authors have experimented with an integrated community-based research-education-service model that combined (1) funded research into the local economic effects of the University of Vermont; (2) a sequence of four semester-long courses to conduct the research and to implement and evaluate key findings; and (3) a…

This article proposes a concept of "mythical realism" as a way of understanding important characteristics of religion and orienting religious education. The focus is on beliefs as one central aspect of religion. The author draws on recent cognitive studies in religion to illumine the "counterintuitive" and "mythic" character of religious belief,…

Developing the ability to make, recognize, and evaluate connections among disparate concepts, fields, or contexts is what integrative learning is all about. Breadth and depth of learning remain hallmarks of a quality liberal education. Yet, today, there's a growing consensus that breadth and depth are not enough. Strengthening integrative learning…

Provides activities for teaching the skill of comparison using various parts of newspapers. (SRT)