A study was conducted to contrast the news coverage of developed and developing nations, and of the United States specifically, as transmitted to Asia by the Associated Press (AP) and United Press International (UPI). A total of 556 AP reports and 453 UPI reports drawn from a 6-week period were coded for more than 100 variables and 47 topics. The…

The flow of international news was traced from the Associated Press (AP) interbureau and United Press International (UPI) state wires into 11 Indiana newspapers to determine (1) the comparative frequency of wire service news about nations of the more developed northern hemisphere and those of the less developed southern hemisphere, and (2) whether…

A study investigated the nature and extent of diversity in news sources used by newspapers and the extent to which those sources were identified by the newspapers. A content analysis was conducted of 846 front page, straight news stories that appeared during two randomly constructed weeks in two national newspapers (the "New York Times"…

The proposition advanced by media critics John Fiske and John Hartley, that television provides the experience of "defamiliarization" (the demand that viewers "negotiate" a response to the ideological frameworks that television presents), is considered by the Russian Formalist critics and the structuralists who elaborated and…

A study investigated whether reliance on television rather than on newspapers affected the way people made voting decisions. Specifically, it focused on whether television reliance was associated with greater candidate image evaluation and newspaper reliance with greater issue importance in the prediction of voter preferences. Telephone interviews…

This paper examines some of the questions to be answered and some of the problems to be faced if the widespread application of technology in education is ever to be achieved. The paper is not a "how-to-do-it" manual for conducting cost-effectiveness studies; rather it is an argument to be used in support of such studies and of the experimentation…

Noting that despite increasing research into ethnic minority media and audience analysis, specific Asian American populations and the media serving them have been largely ignored, this paper identifies and examines the media organizations serving various Asian American populations. The first part of the paper reviews the growth of Asian American…

Reactance theory predicts that when a behavioral freedom is restricted or eliminated an individual is motivationally aroused to restore that freedom. This theory served as the basis of a study that investigated whether motion picture ratings, specifically R and X ratings, acted as a source of reactance arousal for high school students. Subjects…

A study was conducted investigating whether a sequence of visuals presented in a serial manner differs in connotative meaning from the same set of visuals presented simultaneously. How the meanings of pairs of shots relate to their constituent visuals was also explored. Sixteen pairs of visuals were presented to both male and female subjects in…

A survey was undertaken in Houston, Texas, of participants in a joint ascertainment session. The session had been designed to elicit comment from community leaders for broadcast media which were gathering information as part of their license renewal process. Those community leaders and representatives of the broadcast facilities who had…

This report defines the concept of identification, presents results of Scandinavian mass communications research studying children's identification with the content of mass media, reviews research in this area, and indicates directions for future research. Two types of identification study are reviewed: those which studied the type of child who…

This paper reviews research on pictorial stimulus complexity in instructional materials, examining still iconic visuals in particular. Five phases are proposed to assist in the integration of this research for generating useful hypotheses: (1) establishment of methodological and conceptual criteria; (2) collection of relevant literature; (3)…

A study was conducted to establish whether optimum editorial mixes (mixes of items selected from content categories determined from factor analysis) can be determined by publications editors in attempting to provide wide audience appeal with a minimum number of stories. A questionnaire was designed to determine employee opinions of the Tennessee…

THE CONFERENCE REPORTED IN THE STUDY WAS HELD MAY 10-12, 1965, AT WORTHINGTON, OHIO. THE CONFERENCE TOPICS ORIGINATED FROM A DISCUSSION OF THE DISPARITY BETWEEN RESEARCH AND PRACTICE IN EDUCATION. IT WAS FOCUSED ON THE SPECIFIC PROBLEM OF CONDUCTING FIELD STUDIES INVOLVING NEW EDUCATIONAL MEDIA DEMONSTRATIONS. A SERIES OF PAPERS WAS DEVELOPED FOR…

THIS RESEARCH INVOLVED THE SELECTION OF TWO EXTANT TEACHING FILMS, DEVELOPMENT OF TESTS ON THEIR CONTENT, REVISION OF THE FILMS, AND A COMPARISON OF THE TWO VERSIONS. THE FILMS SELECTED WERE "WHY FOODS SPOIL" AND "ATOMS AND MOLECULES." THE SUBJECTS CONSISTED OF STUDENTS IN SMALL TOWN SCHOOLS FROM 5TH TO 12TH GRADES.…