FACTUAL LEARNING FROM THE SOUND TRACK OF FILMS WAS ASSESSED EXPERIMENTALLY USING SOUND TRACKS WITHOUT CORRESPONDING OR SOUND-TRACK-RELATED VISUAL IMAGES ON SCREEN. THE PURPOSE OF THE INVESTIGATION WAS TO CREATE A CONDITION WHICH IN PRACTICE MIGHT OFTEN BE IMPOSED ON ADVANCED COLLEGE-LEVEL TEACHING FILMS BY THE COMPLEX OR CONCEPTUAL NATURE OF THE…

THIS PROJECT EXPLORED (1) INDIVIDUAL DIFFERENCES AMONG LEARNERS WHICH MAY BE DIFFERENTIALLY RELATED TO FILM LEARNING VERSUS CONVENTIONAL OR "LIVE" LEARNING, AND (2) INDIVIDUAL DIFFERENCES AMONG INSTRUCTIONAL FILMS WHICH MAY BE RELATED TO THEIR INSTRUCTIONAL EFFECTIVENESS OR TO IMPORTANT LEARNER CHARACTERISTICS. TWO SEPARATE STUDIES WERE…

EXPERIMENTS WERE DEVISED TO TEST THE EFFECTIVENESS OF TELEVISED INSTRUCTION. THESE WERE CONCERNED WITH WHETHER (1) METHODS OF LESSON PREPARATION AND TRYOUT COULD USE STUDENT RESPONSES TO REVISE AND IMPROVE A TELEVISION LESSON, (2) METHODS OF ELICITING ACTIVE STUDENT RESPONSE DURING INSTRUCTION COULD INCREASE THE EFFICIENCY OF LEARNING, AND (3)…

THIS REPORT IS A TRANSCRIPT OF PROCEEDINGS OF A PLANNING CONFERENCE HELD AT BOULDER, COLORADO IN SEPTEMBER 1958 FOR THE PURPOSE OF DESIGNING A LARGER CONFERENCE IN APRIL 1960. SPECIFICALLY THIS WOULD DEAL WITH MORE EFFECTIVE UTILIZATION OF TELEVISION, RADIO, MOTION PICTURES AND RELATED MEDIA FOR EDUCATIONAL PURPOSES IN THE MOUNTAIN PLAINS STATES…

RESEARCH RESULTS, TECHNIQUES, AND PROCEDURES RELATED TO THE DEVELOPMENT OF AN EDUCATIONAL MEDIA RESEARCH INFORMATION CENTER ARE REPORTED. SUBJECTS DISCUSSED INCLUDE (1) A DESCRIPTION OF ACQUISITION PROCEDURES FOR A COMPREHENSIVE COLLECTION OF NEW-MEDIA RESEARCH, (2) DETAILS ON A PILOT USER GROUP'S PARTICIPATION IN SYSTEM DEVELOPMENT AND…

This discussion of the information-processing model of learning as it relates to research in educational media traces research in conceptual organization to its beginnings in mathematical models of information-processing; addresses research hypotheses concerning structure and organization, processes and processing systems, and perceptual cues; and…

This document presented by the National Citizens' Committee for Broadcasting at a 1976 press conference provides an assortment of materials concerned with violence in television. Among the materials included are "Who Sponsors the New Fall Violence?" by Nicholas Johnson, a description of and rationale for the study of advertisers who…

Telephone surveys were conducted in Detroit and Grand Rapids, Michigan, to assess both the relative credibility of news presentations by the local news media and respondents' reasons for using these media. The results supported previous research on local news credibility, suggesting that television was the more believable medium, even in a local…

A study was undertaken to describe the financial affairs of 49 Wisconsin newspapers enumerated in the 1860 United States Census of Products of Industry schedules. Specific information was sought concerning the cost of establishing a newspaper, the cost of materials and supplies, the number of employees and their pay, the value of the newspaper and…

A survey of 194 graduate students compared the old and new formats of "Esquire" magazine, combining two issues of each format in a sequence of four viewing pairs (to negate possible bias effects of content). The subjects indicated their preferences and reasons for preferences for old and new logos, typefaces, tables of content formats,…

This study explores differences among black adults in their attitudes and behavior towards television and the social processes which determine these differences. A recursive structural equation model was employed to interpret patterns of direct and indirect effects among a set of variables representing demographic and socioeconomic…

The two articles in this document deal with the political influence of the press during political campaigns. The first article explores the findings of agenda-setting studies, especially those comparing the agenda-setting effects of television and newspapers, and concludes that, since newspapers are the most important source of public agendas,…

Persuasive mass communication is believed to be more likely to reinforce existing opinions than to change them. This study set out to test this hypothesis in the political area by doing the following: isolating attitudinal patterns in a sample of voters; determining if characteristics of the questionnaire statements were systematically related to…

This study was undertaken to determine if the instructional quality of audiovisual materials is improved when student self-tests are included in the program. Two sound/slide programs on reading line graphs were tested on one-year vocational students at Forsyth Technical Institute, North Carolina. Twenty students in the experimental group used…

This investigation was carried out for the purpose of encouraging speculation about and investigation into the important communicative functions of music in film and television. After examining the visual bias of media analysts, critics, and historians--a bias which tends to filter out serious exploration of music's role in film and…