This study examines the reasons for cancellations of the newspaper, who makes the decision to stop the newspaper in each household, why the subscriber initiated service and who makes this decision, and why people read a newspaper. The sites selected for this study were Evansville, Indiana ("Evansville Press"), Raleigh, North Carolina…

In the spring of 1971 a study was conducted at various religious student centers at the University of Texas at Austin to determine the effectiveness of a multimedia presentation in several worship services. Effectiveness was defined as: 1) acceptance of the quality of the presentation by a distinct group of viewers; and 2) their recognition of…

This paper reports on a study designed to analyze the impact that advertising by the federal government might have on the nation.s media, specifically the nation's magazines. The U.S. government was the tenth leading national advertiser in the United States in 1973 and spent an estimated $99 million, $80 million of which represented military…

It was hypothesized in this study that, because of strong socialization pressures, gatekeepers would have stronger agreement and accuracy relations with the publisher than they would have with the audience and that the gatekeepers' congruency relations with the publisher and audience would not differ significantly. Additionally, research questions…

This issue of "Journalism Monographs" is devoted to a discussion of the Policies and problems of the international broadcasting operation "The Voice of America" (VOA). The monograph begins with an examination of the origins of America's entry into international broadcasting and the creation of the Office of War Information in…

Most devices designed to monitor the part of a visual display on which a subject's eyes are focused are cumbersome and expensive. It is proposed that areas of the display screen designated by the production unit as important to some decision be isolated on one television monitor and the remaining area of the screen be isolated on a second monitor.…

In this study of Title VII, the research and dissemination activities carried out between 1958 and 1968, the educational advances and changes made, and the strengths and weaknesses of the administrative procedures are investigated, analyzed, researched, and assessed. Activities carried out in the conduct of the study were: (1) thorough research…

This study was designed to examine what daily newspapers are doing in response to readers' criticism and to determine how widespread the use of accountability systems is and whether or not newspaper editors are satisfied with the systems. A two-page questionnaire was mailed to the highest ranking editor listed for each of the 200 daily newspapers…

This experimental and exploratory study sought to measure the effectiveness of illustrations in selected magazine advertisements. Twenty ads from general interest consumer magazines were systematically selected and photographed on 35mm slides. The subjects for the study were juniors and seniors in journalism and psychology classes at the…

This study examined the extent to which media ownership has been concentrated in the top 100 markets over the past half centry, specifically examining trends in broadcasting and cross media (newspaper and broadcasting) ownership within each of these markets. The sample was based on use of the years 1922 and each decennial census year since,…

A cornerstone of twentieth century journalism is the concept of objectivity. This experimental study explores psychological pressures on the reporter in a theoretical framework of balance theory and social perception. Specifically, it deals with reporters' attitudes toward their sources, their expectation of a future meeting with the sources, and…

Research was undertaken to compare the attitudes toward instructional media of seconeary education majors who took a full course in media with those of comparable students who received an introduction to media as part of a general methods course. Based on the previous findings that improved attitude led to improved and more effective utilization,…

This study tested predictions made for attitude change interactions between the source-message orientation of recipients of a persuasive communication and variables differentiating media and interpersonal communication. The variables were source orientation, message orientation, physical presence of source, and expected interaction with source.…

The establishment of a regional news agency for Latin America to improve the balance of news flow and increase the transmission of news more applicable to regional problems has often been proposed. Despite wide acceptance of the concept, the birth of the Third World's first regional news agency, Agencia Latinoamericana de Informacion (LATIN), has…

Information about organizations and research in the communications field is compiled in this handbook. The focus is not upon communications in the broadest sense, but is rather restricted specifically to the media, with emphasis being kept on major organizations and institutions. The first three sections list universities conducting major media…