Describes the community takeover of the Berks Community Television, an experiment in interactive cable television for delivery of social services to senior citizens in Reading (Pennsylvania). Programing and production involve the community at locations such as neighborhood centers, City Hall, County Court House, and other sites. (JMF)

Discusses factor analysis using Rummel's 26-item checklist of essential information that ought to be presented in the published report of a factor analytic study as a guideline for reviewing relevant articles. (JEG)

Accurate interpretation of visual images involves the learning of methods for representing three-dimensional reality on a two-dimensional surface. There are many instances where a given culture exercises its iconic expression. Discussion and comparison of cultural differences is presented and illustrated. (Author/JEG)

Twenty-one teachers and administrators from primary and secondary schools which participated in the 1964-67 large-scale national demonstration "Project Discovery" were interviewed to assess the long-term effects of saturation and immediate access of media. Results indicate positive and lasting effects on teaching, learning, and the school…

Questions from the Springfield, Oregon, school board prompted a survey of 93 elementary, junior, and senior high school classroom teachers to determine kinds, methods, and extent of media use. The results have helped the media coordinator make decisions on relative values of media equipment for the allocation of limited funds. (CMV)

After viewing a film, a sample of 10 and 11 year old children completed questionnaires which gave information on their grasp of the film's content, on matching variables, and on design factors. In this way it was possible to examine patterns in the grasp of content and relate them to other variables. (Author)

A total of 536 phone interviews were obtained using the Austin telephone directory on the day following the final telecast of "Roots." Eighty percent of the sample population identified itself as white, 12 percent black, and 8 percent as Latin American. The impact of "Roots" was determined to be generally positive. (JEG)

Major differences in results obtained from three audience measurement methodologies (telephone coincidental, multi-media diaries, and personal interviews with roster recalls) confirm the need for a new methodology or technique by advertisers and their agencies. (RL)

Proves the influence of three variables on election outcomes and demonstrates the potential utility of the panel design for detecting causality in analyses of political data. (RB)

Techniques for field observation take into account such variables as intention, action, and situation, which are neglected by the stimulus-response model. One field technique, direct observation, is discussed in detail. (Author/STS)

Reports on a comparison of coverage of the Democratic and Republican parties by 12 Ohio metropolitan newspapers in the 1971 Ohio municipal election campaigns. (GW)

Analyzes the striking union's views and uses of the media, the union's assumptions about the media, and the strategies that the union leadership formulated relative to the media. (KS)

Content analysis of broadcasts by Voice of America, Radio Liberty, the British Broadcasting Corporation, and Deutche Welle to the Soviet Union revealed differences in political environments and purposes of sponsoring nations. (KS)

Consensus practices, modes of operation that a newspaper develops which promote community unity, were not found to be related to news coverage or profits but were found to be a function of the size of the community in question. (KS)

Analyzes how the manufacturer dealt with the Tylenol poisonings: the link between Tylenol and the poisoning was denied, its image as a safe product was bolstered, capsules were differentiated from other products, and as a result, sales recovered. Extends the applicability of apologia as a way to analyze other media campaigns. (SKC)