The role of the academic leaders of the university is to articulate and implement the mission; the role of the development and public relations staff is to assess the image and address the market. A coherent definition of institutional identity is needed, and all constituencies must be able to identify and accept the academic mission of a…

Early retirement incentive programs are discussed as a humanitarian way of reducing payroll costs and rewarding long-tenured employees. The incentives to be considered, program communication, and problems found in incentive programs are addressed. (Author/MLF)

Requests by external agencies for information about many facets of institutional operations and resources are examples of the complexity of higher education functions and societal demands. These requests are the result of uncertainty regarding external perception of tasks performed in higher education. (Author/MLW)

Trustees have an important role to play in the definition of the mission of their institutions. They must monitor others, including the faculty, because they must know how things are really going. (Author/MLW)

The nature of the socio-technical theory, which is emerging as an alternative to the systems-efficiency model, is discussed. It is felt that the systems-efficiency models of education are out of touch with the personal, subjective, and creative aspects of human reality. (CJ)

Studied 33 community mental health centers to determine what types of organizational variables and ideological factors might affect whether a community health center conducted prevention programs. Results indicated organizational support and ideological support of mental health professionals were critical variables for prevention programs.…

The goal model is appropriate for evaluating effectiveness in complex service organizations because there are measurable outputs. An empirical method is provided for the identification and measurement of organizational goals. Perception of effectiveness could be improved if goals were made to coincide with the desires of user groups. (DWH)

The author traces interest in science teaching within the British Association for the Advancement of Science, which leads to the founding of its Section L (the education section) in 1900. Emphasis is given to the debate within the Association on the place of science education within the field of science. (SJL)

Considers the major issues that arise from the use of standard marketing techniques by community colleges. Urges the evaluation of college objectives before planning and implementing a marketing program and presents a general set of model objectives. Provides questions to be answered in the evaluation of the marketing program. (DD)

Reviews history, purposes, achievements, and resources of the National Audubon Society, incorporated in New York in 1905 and now providing educational services through 443 chapters to people of all ages and on all aspects of the environment. (NEC)

The formulation of institutional goals in higher education often involves input from various campus constituencies including faculty. The uniform nature of the faculty's goal orientations are reported. Major differences among groups were found for goals involving university service, off-campus instruction, accountability, intercollegiate…

Several types of models or schemes for strategic planning used by large business organizations are described and their usefulness for colleges and universities is evaluated. "Goals and targets" approach, long-path planning, short-period planning, business-portfolio strategy model, contingency-uncertainty approach, and the case of…

Presents a method for holistic organizational analysis that provides developers with a rationale to obtain data and decision bases for successful internal and extraorganizational intervention and change. The analysis, based on the Organizational Elements Model, relates organizational resources, efforts, results, and organizational impact. Presents…

Institutional advancement is defined as the craft of securing understanding and support from internal and external constituencies for all the programs and activities of the college, and selling is seen as the means for achieving institutional advancement goals. The making of friends who become donors is discussed. (MLW)

The success of a health fair as a source of health education and promoter of healthful behaviors depends to a great extent on the organizational expertise of the sponsor. In order to organize a successful health fair, objectives, target population, location, time, financing, and publicity must be considered. (JN)