Uses content analysis of three newspapers to determine favorable and unfavorable mentions of public relations activities. Findings indicate that public relations is equated solely with publicity, and that publicity is generally considered beneficial. (MS)

Presents a model to examine how social influence processes affect individuals' attitudes toward communication media and media use behavior, integrating two research areas: media use patterns as the outcome of objectively rational choices and social information processing theory. Asserts (in a synthesis) that media characteristics and attitudes are…

Investigates the values of mass communication students before and after undergoing formal training in mass media ethics. Claims that at the conclusion of the course students had adopted ethical mass media attitudes which incorporate a personal acceptance of democratic principles and a belief in equal rights for all. (MM)

Reports that the Newspaper Preservation Act played a positive role in the St. Louis "Globe Democrat" experience of 1983, and that the outcome of that experience suggests that the antitrust laws operate when a joint operating agreement ends. (FL)

Examines the events surrounding the Bay of Pigs coverage in the "Times" and concludes that the editors did not hold back the story. (FL)

Shows that on a majority of issues on which the 1984 platforms of the two major political parties differed, even papers that endorsed the Republican candidate for president supported the Democratic position in editorials. (FL)

Examines how four newspaper characteristics and seven types of news releases related to publications. Concludes that weekly and twice-weekly newspapers print more releases than daily papers and that past events, features, and institutional news releases are almost never printed. (SRT)

Finds no indication of bias in the coverage of the 1984 vice presidential candidate's finances, but does disclose some bias in the coverage of the political party conventions of that year. (FL)

Investigates the influence of negative advertising in political campaigns. Concludes that negative advertising reduces the image evaluation of the targeted politician. (SRT)

Indicates that, across three circulation categories, there are differences in the research process, availability and use of resources, and how writers rate usefulness of sources. Finds that most editorial writers make use of various sources for ideas and background material. Shows that some writers disagree about how much research is needed to…

Offers a clarification of the original uses of the word "stereotype" and argues that the current failure to account for evaluative and historical aspects of stereotypes has diluted the usefulness of the concept for critics and teachers. (MS)

Compares minutes of TV coverage of natural disasters outside the U.S. to the number of deaths officially reported in the country affected. Finds that Western European disasters receive most coverage and Asian disasters receive least. (MS)

Found that, after Argentina, Indonesia, Korea, the Philippines, and Turkey hired U. S. public relations consultants, their news image in the "New York Times" improved in positive coverage and portrayal as more cooperative nations. (PD)

Reports responses of professional journalists to a questionnaire that asked how high school journalism classes had influenced their decisions to enter newspaper careers. (DF)

Concludes that coverage of Blacks in five newspapers remained high even after the civil rights movement had subsided. (FL)