Listed alphabetically, the terms in this glossary are those used by public relations practitioners. The glossary provides definitions for each of the terms and, in some cases, cross-references. (HOD)

Communication is an ongoing, dynamic process involving both transmitting and receiving verbal and nonverbal messages. To be fully functional, communication must include a feedback component that allows assessment of the effectiveness of the communication. Models of communication stress various relationships between senders and receivers, focusing…

Describes the National Seminar on Adult and Community Education, which was jointly sponsored by the Adult Education Association of the United States, the National Community Education Association, and the National Association for Public Continuing and Adult Education to discuss strategies for developing cooperative relationships and to seek ways…

A study investigated a new method of measuring organizational communication other than the audit methods currently in use. The method, which employs fractionation procedures, was used with workers from five different business groups within a large multinational corporation. The results showed that: (1) workers could use the scales reliably, (2)…

More than 150 public relations practitioners responded to a survey designed to identify and clarify factors associated with evaluative research in public relations. Responses indicated that (1) no more than half the practitioners formally evaluate their public relations activities on a regular basis; (2) the majority of evaluation is done…

Twenty-eight senior staff members at the Asian Vegetable Research and Development Center (AVRDC) and 60 senior staff members at the International Rice Research Institute (IRRI) were surveyed regarding the frequency and importance of their work-related face-to-face, telephone, and written communication. Analyses of the communication networks showed…

There are several steps in the process of making contacts and negotiating agreements with organizations for the placement of communication interns. The first is to decide on what type of internship will be offered: personnel and employee relationships, training and development, community and public relations, marketing and sales management, or…

The organizational communication specialist can play a significant role in the communication of change. The consultant must begin by determining who the client is and what the unit of change is to be. Then the consultant must choose which intervention is appropriate and what the focal issue is. Before the consultation, the consultant and client…

This Maxi II practicum documents the development of a model articulation process and the implementation of that process in the Orange (California) Unified School District. The model was intended to improve the continuity of student progression through the grades from elementary to junior high to senior high school. Primary concerns of the…

In "modern organizational theory" communication is the focal point for the application of systems analysis to the functioning of an organization. "Systems" have been defined as interacting elements. If the elements interacting are entirely internal, the system is closed; while if the interaction is among internal and external elements, the system…

In order to test the conclusions of previous studies of the informal communication system commonly known as the "grapevine," a study was conducted of the flow of one unit of information over the organizational grapevine. One of the experimenters planted a unit of information with two secretaries in the departmental office of Speech and…

Cites a study designed to quantify the nature and extent of in-house communication training and presents data collected from individuals who conduct such training. (MH)

This article presents a conceptual model that systhesizes communication concepts and Adams' equity theory. Using a receiver-oriented approach, organizational communication has reward value that is subject to social comparisons. Judgments of equity and inequity in the receipt and evaluation of "salient messages" affect individual's perceptions of…

Although any comprehensive assessment of a school library resource center will need to look at physical facilities, resource materials, and staffing, the most important part of the evaluation--and the most difficult--is to assess the impact of the library resource center on the educational program of the school. (Author/VT)

The first speaker in the Delta Pi Epsilon distinguished lecture series, board chairman of the J. C. Penney Company, talks about management principles, organizational development and communication, and what business and students have to offer each other. (MF)