To determine equivalence of problem perception over audio, video, and transcript media, 10 interview segments were presented to subjects to rate under two conditions. Semantic differential showed differences between emotional and educational/vocational problems. Audio and video media were equivalent while transcripts evoked more devalued…

Reports a survey of reporters on larger newspapers showing a substantial difference of opinion on the use of tape recorders, note-taking, and off-the-record intereviews. (TO)

Reports a study examining the political advertising in the media and relates the findings to the voters' perception of the salience of the issues in the campaign. (TO)

Emphasizes neglected problems in the study of mass communication and socialization and suggests some new lines of theorizing and research. (TO)

A survey of instructional media graduates and their job placement status for 1972-73. (HB)

Researches the role of the media in influencing the image of social reality that affects public attitudes, concluding that influence is strongest during times of social unrest. (RB)

Finds that newspapers are more credible than television in some aspects of reporting such as public affairs while television is believed more accurate in news of student protest. (RB)

A description of the current status of television and radio exposure among five to nineteen year-old British children. (Author)

This research defines a communicative response to a concert; information seeking; sets forth a model for studying information seeking that recognizes social relevance of entertainment and information about it; tests propositions using the model; suggests implications of the model for the study of youth and entertainment culture. (Author)

Three approaches were used to teach these skills: (1) full treatment (media therapy); (2) programmed text and video models only; and (3) reading material only. The full treatment group showed the most improvement in amount of direct, mutual communication followed by the programmed group. (Author)

A discussion of the current pressures on libraries to organize their non-book materials, and the reluctance of professional bibliographers to perform the bibliographic control of media which is essential to their location, selection, storage, retrieval, and preservation. (RM)