Because of real estate tax problems, most college stores are unable to advertise off campus, but at the University of Rochester the public relations department periodically prepares a news release that centers around the bookstore. Another public relations tool, a pamphlet with rules, procedures, and operational information, is reprinted. (MLW)

Describes the obstacles encountered in developing a pamphlet to transmit technical information on contraceptive use to nonliterate or minimally literate women in Mexico. (LLS)

English must be seen as including such non-literary phenomena as handbills and headlines, tapes and transcripts, advertisements and articles. (DD)

Describes a four- to six-week project for high school sophomores in which students create pamphlets and in the process learn basic research skills and practice several elements of the research paper. (SR)

Student recruitment for doctoral programs in educational administration is an important topic that has escaped experimental study. In a recent study, reactions of female and male teachers, as potential administrator candidates, were more positive when recruitment brochures stressed program requirements and expectations, rather than the…

Discusses the maintenance of vertical files in the school library. Topics covered include circulation, weeding, using materials for special displays, acquiring materials, policies on advertising and controversial issues, cross-references, subject headings, introducing students to vertical files, beginning a collection, and preservation. (MES)

Learning-disabled students may have some characteristics that make them particularly vulnerable to suicide. This article describes common misconceptions about suicide, discusses danger signs indicative of suicide risk, outlines steps in crisis intervention, and lists suggested information pamphlets and films. (JDD)

Presents a pamphlet and four brochures about pesticide hazards, pesticide use and alternatives, special impacts on children, lawn and garden pest management, and pesticides in food. Discusses the whys and ways of using these materials to inform people about pesticide issues. (MDH)

Describes a project in a desktop publishing course in which students work with nonprofit and campus organizations to design brochures that fulfill important needs. Discusses specific tools students use. Describes the brochure project, project criteria, clients, text and graphics for the project, how to evaluate the project, and guidelines for…

Summarizes a two-part study examining the role of the school brochure as a marketing tool for (British) primary schools. The 12 local education authorities sampled provided little guidance in preparing, presenting, or distributing brochures. In the four brochures studied, headteachers' attitudes toward using brochures as a marketing tool was…

States survey of college juniors, seniors, and graduate students found that recruiting brochures are the primary job-hunting resource for students. Brochures provide job seekers not only an introduction to and background information about companies, but also a means of selecting prospective employers. Suggested ways to increase effectiveness of…

This study examined the necessary elements for the development of a student orientation brochure for commuter students at Mount Vernon Nazarene College in Mount Vernon, Ohio. It reviewed nontraditional and commuter student literature and 10 commuter student brochures and orientation materials from other institutions. The orientation brochure that…

This report gives suggestions for starting a personal money plan, provides a worksheet for developing the plan, and offers ideas for putting the plan into action. Guidelines are presented for the following steps in developing a money plan: setting short- and long-term spending and saving goals; making a timetable for reaching those goals;…

This report describes principles and techniques for credit management. Topics covered include: (1) methods of determining personal credit limits; (2) ways to keep track of credit use; (3) suggestions for planning credit use; (4) explanations of single-payment charge accounts, revolving credit, installment credit, and consolidation loans; and (5)…

This resource inventory is for the use of parent groups and others who are concerned with the provision of parent education and suppport services. There are two parts to the inventory. Section 1 contains the titles of articles and standard bibliographic information, as well as annotations of contents. Copies of the articles are available through…