Suggestions on how to improve first-contact recruitment mailings are provided: involve experts in planning, include cover letter, target messages, find a great writer for brochure and cover letters, keep it short, sell location, print brochure in colors, eliminate evidence of computer-generated messages, etc. (MLW)

Illustrates how the Middletown (Connecticut) adult education program increased enrollment through careful design and distribution of a promotional package (handbook, catalog, newsletter, and brochures) supported by press releases, media ads, posters, and mailings. Provides a template for promotional materials. (SK)

Outlines a method used for teaching brochure writing in nine one-hour class periods. Discusses grading, and notes ways that students benefit from brochure writing. (SR)

This study evaluated the effectiveness of educational brochures in increasing participants' knowledge about the environmental problem of gypsy moth infestations and associated action strategies. Results suggest that brochures rated high in communication effectiveness were most useful in increasing knowledge. (Contains 28 references.) (Author/MDH)

Analyzes 1200 news pamphlets published in England from 1513 to 1640. Describes factors (subject matter, sales methods, and newsgathering techniques) that news pamphlets may share with modern news formats, and examines their characteristic tone. Suggests that news pamphlets may help media historians examine what is universal about the news and what…

Discusses the use that homeschoolers make of public libraries and offers suggestion for library services that target homeschoolers. Highlights include having a staff contact person; a homeschooling notebook for the reference desk; pamphlet files for homeschooling curriculum catalogs; a brochure of library services; and orientation programs. (LRW)

Rachel Speght, a London (England) minister's daughter, was not yet 20 years old when she wrote her first pamphlet. In it and her other works, she attempted to transcend patriarchal discourses that sought to both define her identity and determine the limits of her rhetorical situation. Women's ontological status, as derived from orthodox…

This report offers suggestions on finding, planning, and financing a home rehabilitation project. Information on finding a "fixer-upper" includes deciding where to look, learning what to look for in a house and neighborhood, learning about local building and zoning codes, deciding what characteristics of houses and neighborhoods are…

Seminars offered by the Planned Parenthood Association of Bucks County (Pennsylvania) are described as sessions which provide encouragement and support to parents in their efforts to talk with their children about sexuality. The content of the free, four-session seminars is briefly described and a contact for further information is given. The…

This pamphlet describes library paraprofessionals, answering the questions: (1) What are library paraprofessionals? (2) What do paraprofessionals do? (3) How can you become a library paraprofessional? (4) What is the job market for library paraprofessionals? and (5) How do you find a job as a library paraprofessional? Work in all types of…

This pamphlet presents the statement of Dr. James C. Fletcher, administrator, National Aeronautics and Space Administration, made before the Committee on Aeronautical and Space Sciences, U. S. Senate. It is an attempt to give some idea of how space and aeronautics will affect mankind in the year 1985. A summary of what has been going on the last…

This pamphlet was prepared for young people as a basis for discussion of attitudes about drinking. It reflects the latest findings in alcohol research and has been reviewed by many professionals and students. It examines basic statistics, sizes up individual attitudes about drinking, reviews experts' opinions on teenage drinking habits. The…