Techniques for teaching marketing to students of business Spanish are discussed, including an examination and classification of marketing concepts, analysis of the significant and growing United States Hispanic market, and English- and Spanish-language samples of computer-assisted instructional (CAI) materials used in two colleges (Youngstown…

An internship program in France, through which a group of French and business students from an American university spent 4 weeks in a medium-sized business, is described. The program's origins, development, and structure are reviewed, and the obstacles to implementation and their resolutions are discussed. Choices made and lessons learned from…

Mississippi State University's revamped undergraduate foreign language program was designed to attract new students interested in job preparedness. The B.S. program is tightly structured to provide students with both general education and expertise in four areas of study essential for a career in world trade: foreign language fluency, proficiency…

The political, cultural, and social factors that have influenced English language teaching in the People's Republic of China's colleges are examined. First, a brief history of English teaching in China is presented, beginning in the mid-19th century and focusing on the 1949 Revolution, the 1960 Sino-Soviet split, and the the Cultural Revolution of…

Two sequential courses in scientific and technical French developed as a supplement to third- and fourth-year college French, in response to expressed student and industry demand, had as their objectives to develop a general familiarity with products of the large French industrial companies and their United States affiliates and to develop means…

The Colorado State University Foreign Language Weekend Camps (also called the "Poor Man's Study Abroad") are described in this report. Developed to provide an international component and a mini foreign experience for the university's students, the camps are designed to accomplish several purposes including: to offer both foreign and…

A project to develop English reading texts for Japanese college students is described. Goals were to develop materials that will: (1) give students information about the United States, (2) interest students in reading English, (3) help students improve their reading skills, and (4) expose students to a variety of literary forms. Fifty important…

The program for internationalizing undergraduate studies at Swedish universities and colleges is described, with attention to the background for program development, current methods to implement the program, and outcomes. In addition to using Sweden and Uppsala University as an example, suggestions for integrating internationalization in the…

Book three, part one, of an intermediate-advanced level German refresher course for college students ls presented. The volume consists of 42 lessons of text material and 42 prerecorded tapes. A typical unit is made up of spontaneous dialogues, substitution drills, and tests. A dialogue for listening is a short conversation between German speakers…

Book three, part two, of an intermediate-advanced level German refresher course for college students is presented. The volume consists of 42 lessons of text material and 42 prerecorded tapes. A typical unit is made up of spontaneous dialogues, substitution drills, and tests. A dialogue for listening is a short conversation between German speakers…

Reviews effects on faculty, teaching assistants, curriculum, and students of the proficiency-based foreign language requirement instituted at the University of Pennsylvania. Although important and valuable changes have occurred in the language learning and teaching environment, caution is urged in creating realistic and well-understood standards…

A new program at Boston University that identifies students who would have great difficulty fulfilling their foreign language requirement is described. This program offers an alternative sequence of courses designed to help these students achieve foreign language learning success. (LMO)

Recommendations for chairs of college-level foreign language departments include: being supportive of the department; communicating fully and openly with faculty and staff; promoting grantsmanship; and encouraging staff and faculty. Recommendations for deans working with chairs and department heads include: consulting frequently and communicating…

The chair of a small college department of modern languages reviews the struggle and progress of advanced literary study in foreign languages, covering such issues as: lack of courses and students able to study such courses; needs for curricular reform; and cooperation with other college departments. (CB)

A model is presented for postsecondary French language education based on the belief that linguistic improvement and cultural rappprochement are complementary goals. Data on secondary French immersion enrollment trends are noted, and planning difficulties due to small enrollments and insufficient information about career goals are discussed. (MSE)