This article examines the transformative impact of generative artificial intelligence (GenAI) in enhancing feedback quality in a Bachelor of Science course. It the challenges of providing personalized, timely feedback to students in larger educational settings, focusing on the use of GenAI to analyze and respond to student logbooks. These logbooks are key to reflective learning and capture students' insights and progress. The study explores the integration of GenAI in feedback provision, which moves beyond traditional automated processes to tailor feedback to individual student journeys, thus fostering a growth mindset. GenAI shows potential for revolutionizing learning feedback, with positive effects on student engagement and learning outcomes. The article details the innovation, implementation, and context of this approach, reflecting on the learning coach's experience and successes. It links these findings to educational theories, discussing the broader implications for educators, future AI integration in education, and policy considerations. The conclusion outlines the benefits of GenAI in feedback processes and future directions for exploration and ethical guidelines.