ERIC Number: EJ1489218
Record Type: Journal
Publication Date: 2025-Mar
Pages: 16
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1042-0541
EISSN: EISSN-2162-5212
Available Date: 0000-00-00
An Exploration of Nebraska Agricultural Educators' Use of Social Media to Promote Their Local FFA Chapters
Journal of Agricultural Education, v66 n1 Article 39 2025
Strong stakeholder relations are particularly important for FFA, and research has demonstrated the utility of social media for enhancing these relations for the National FFA and state FFA programs. However, not much information is available for how local FFA chapters utilize social media to communicate with stakeholders. Therefore, this study sought to explore agricultural educators' experiences with social media. An online survey was distributed to a census of agricultural educators through the Nebraska AGED listserv (N = 269), and there were 73 (n = 73) complete and useable responses. Respondents most frequently used Facebook to post about their FFA program and identified Facebook as the most effective platform for stakeholder communication. Additionally, respondents possessed positive perceptions of the benefits associated with using social media but did identify barriers, including how much time social media can take to promote their chapters. While the respondents in the study did use social media and identified it as an effective tool for communicating with community members, there are opportunities to further improve the use of social media to ensure messages reach and resonate with the intended audience. Teacher educator programs should partner with agricultural communicators to develop professional development programming and resources to assist teachers with using social media to promote their programs. Additionally, this research should be replicated in other states to provide a holistic understanding of agricultural educator's experiences with social media.
Descriptors: Agricultural Education, Student Organizations, Social Media, Teacher Attitudes, Computer Mediated Communication, High School Teachers, Teaching Experience, Teacher Behavior, Barriers
American Association for Agricultural Education. P.O. Box 7607, Department of Agricultural and Extension Education, Raleigh, NC 27695. Web site: https://jae-online.org/index.php/jae/index
Publication Type: Journal Articles; Reports - Research
Education Level: High Schools; Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Nebraska
Grant or Contract Numbers: N/A
Author Affiliations: N/A

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