In a philanthropic partnership, a corporation gives money to a university so the university can use it to further the corporation's philanthropic goals. Business must focus its support where it will have the most effect on targeted social problems. (MLW)

Discusses a survey of 250 community colleges and 60 hospitals conducted to determine whether these institutions had planned giving programs (charitable giving requiring professional mediation), levels of success, and sources of financial advice. Reveals that 41 of 98 responding colleges and all responding hospitals had or were establishing planned…

A coalition of 650 grant-making and non-profit organizations has begun a drive to double charitable giving by individuals in the United States and increase by 50% their volunteer activities by 1991, using national advertising and grassroots activities and focusing on the current highest givers of time and money. (MSE)

Good computer files can help colleges find, manage, and solicit alumni volunteers. In 1978 Rhodes College began creating detailed records on alumni and friends, entering gift and biographical data, mostly in coded form, into computerized personal files. (MLW)

The Foundation Center is a non-profit, independent organization formed and funded by grant-makers to keep track of how foundations use their money and to make the information available to the public. It will soon expand to publishing books to increase public understanding of philanthropy, develop electronic communication and computer-based…

Points to revenue sources available to fund raisers, development officers, and school administrators. Analyzes three basic grants givers (i.e., government, corporations, and individuals), suggesting that development personnel use local resources to find out as much as possible about each group. Recommends specific tactics for information…

Gift clubs at significant levels give donors a reason to make significant gifts. Mega-gift clubs succeed for four reasons: they are an attractive way to recognize donors, clubs give donors who are ready and willing an opportunity to give, they offer status, and they provide donors with tax deductions. (MLW)

A program that sent a fund-raising videotape to 1,500 University of Richmond alumni is described. Research had turned up affluent alumni in areas too remote for personal calls or visits by the presidents. The program was a success and proved cost-effective. (MLW)

Dartmouth's class newsletter program has proved to be a simple but effective way to foster loyalty, affection, and support among their alumni. The newsletters also promote continuing education programs, act as informal career and placement networks, and find lost alumni. (MLW)

Institutional advancement as a profession has not put enough emphasis on formal research. Research helps to analyze media, define audiences, and target publications, as well as help in conducting long-range planning, marketing programs, and fund-raising campaigns. (MLW)

The annual Comparative Performance Study of the National Association of College and University Business Officers (NACUBO) contains data on the endowments of 223 colleges and universities. It can help answer many donor questions. (MLW)

Parents represent a major but largely neglected source of annual, capital, and deferred gifts. An important dividend of any effective parents program will be the volunteers it turns up. These volunteers can help with fund raising. (MLW)

This article describes how the Kansas City (Missouri) Learning Exchange initiates and maintains successful partnerships with the private sector. To help fund quality staff development, the Exchange raises almost a quarter of a million dollars annually from businesses, trusts, and foundations. (DF)

This study presents a statewide assessment of the nature and acquisition of private resource contributions to public school education in Arkansas. Findings are presented in a 12-cell source-by-type matrix. (TE)

Reports the results of a nationwide survey of public comprehensive community college fund-raising and foundation activities. Less than half of the colleges surveyed currently have established not-for-profit foundations, although 20 percent contemplate doing so. Half of the foundations reported assets under $25,000; very few have over a…