A content analysis was made of all issues of "Newsweek,""Time," and "U. S. News and World Report" published during 1978 to identify the picture of race relations that was presented to the public. Among the findings were the following: (1) "Newsweek" gave the most well-rounded coverage, "U. S. News"…

This report describes a study of factors which appear to influence the "shareability" of audiovisual materials in the field of veterinary medicine. Specific factors addressed are content quality, instructional effectiveness, technical quality, institutional support, organization, logistics, and personal attitudes toward audiovisuals. (Author/CO)

The purpose of this study was to focus on features of spelling textbook instruction that were not included in an earlier investigation. This paper presents data gathered from further analysis of the same seven commercial series used in the previous assessment and discusses the scope and sequence of major instructional categories. The following…

To investigate the factors behind the overall lack of success of televised public service announcements (PSAs), five Marine recruitment PSAs were studied using 138 college undergraduate students (75% male and 90% freshmen and sophomores). Results indicated the following: in general, the PSA messages were perceived as alienating by the students;…

Five hundred program proposals to the new federal Teacher Centers Program were analyzed with the aim of determining how educational leaders, especially teachers, see the potential for teacher center development. The rationale and process for content analysis is discussed. Descriptions of teacher center proposals are presented and comparison is…

A content analysis was performed on 3,134 questions from 62 examinations given in the mass communications and society courses in colleges throughout the United States. The questions were analyzed and categorized on the basis of three general groups: geographical reference, media reference, and topic reference. The findings revealed the following:…

The development of a course of study for industrial arts in grades one through eight, which was based on material presented on state adopted basal textbooks, was the purpose of this project. Instruction resulting from the course of study was to serve six functions: social, cultural, consumer, recreational, occupational, and technical. Specific…

This booklet describes the content of 78 programs presented in the "Big Blue Marble" series, an international series of children's television shows sponsored by the International Telephone and Telegraph Corporation. The major sequence of subjects is given, as well as a description of each program's folktale adaptation (a regular feature)…

To determine whether newspapers are equally responsive to threats to freedom of speech and to freedom of the press, the news and editorial coverage by ten daily newspapers of 40 United States Supreme Court decisions concerning free expression was analyzed. The 20 free-press and 20 free-speech cases were randomly selected from over 70…

This study examined one specific problem connected with the ownership and content of the Indian press: Is there any significant difference between independent newspapers and conglomerate-controlled newspapers in the quantities of developmental, governmental, and political news they present? The period of study was 1973, during which four daily…

"Understanding Film," the opening section of this book, discusses perceptions of and responses to film and the way in which experiences with and knowledge of other media affect film viewing. The second section, "Film Elements," analyzes the basic elements of film: the use of space and time, the impact of editing, sound and color, and the effects…

This investigation was conducted to determine the extent to which the Caldecott books stereotype the role of the human, animal and inanimate female image. The findings suggest: that in one case, when measured by a content analysis form, the rater's perception of the stereotyping of the human, animal and inanimate female characters in the texts…

The purpose of the analysis was to provide a profile of instructional activities related to content and referenced to specified instructional outcome areas. Emphasis was placed on determination of four major factors: (1) major outcomes in the program and their relative emphasis in both regular and supplementary instructional materials, (2) the…

The purpose of the analysis was to provide a profile of instructional activities related to content and referenced to specified instructional outcome areas. Emphasis was placed on determination of four major factors: (1) major outcomes in the program and their relative emphasis in both regular and supplementary instructional materials, (2) the…

The purpose of the analysis was to provide a profile of instructional activities related to content and referenced to specified instructional outcome areas. Emphasis was placed on determination of four major factors: (1) major outcomes in the program and their relative emphasis in both regular and supplementary instructional materials, (2) the…