The redesign of a course on German business, taught at the University of Illinois at Chicago, is described. The course, intended for both undergraduate and graduate German majors, initially described and defined German institutions and common business practices and explored differences in historical and cultural backgrounds. Course revision…

The method used for assessing German language majors and minors at Bradley University (Illinois) is described. The method uses multiple assessment techniques, and has seven parts: (1) a re-taking of the German entry placement examination; (2) review of results of a two-part exit survey (questionnaire appended), designed to obtain information about…

The restructuring of the Romance language program at Howard University to improve oral proficiency involved modification of goals, syllabi, classroom activities, and testing. Goals were adapted to American Council on the Teaching of Foreign Languages (ACTFL)/Educational Testing Service (ETS) guidelines for oral proficiency. Assessment of French…

Traditional British attitudes toward foreigners, which are now being challenged by current economic realities, and the increasing internationalization of British business, which magnifies the need for employees to communicate effectively with people from other countries and cultures, are discussed. A brief overview is provided that covers recent…

The role of the southern United States in internationalizing the U.S. economy and developments in the international field at universities and colleges are discussed. It is noted that southern firms as well as the financial system are becoming integrated internationally. Consideration is given to the business curriculum, foreign language study, and…

The University of San Francisco developed a certificate program in Western European area studies covering French-speaking countries, and subsequently a Latin American area studies program for Spanish-speaking countries, in response to uneven language enrollments and as a means of increasing intermediate-level enrollment. The French program begins…

Techniques for teaching marketing to students of business Spanish are discussed, including an examination and classification of marketing concepts, analysis of the significant and growing United States Hispanic market, and English- and Spanish-language samples of computer-assisted instructional (CAI) materials used in two colleges (Youngstown…

An internship program in France, through which a group of French and business students from an American university spent 4 weeks in a medium-sized business, is described. The program's origins, development, and structure are reviewed, and the obstacles to implementation and their resolutions are discussed. Choices made and lessons learned from…

Mississippi State University's revamped undergraduate foreign language program was designed to attract new students interested in job preparedness. The B.S. program is tightly structured to provide students with both general education and expertise in four areas of study essential for a career in world trade: foreign language fluency, proficiency…

The political, cultural, and social factors that have influenced English language teaching in the People's Republic of China's colleges are examined. First, a brief history of English teaching in China is presented, beginning in the mid-19th century and focusing on the 1949 Revolution, the 1960 Sino-Soviet split, and the the Cultural Revolution of…

Two sequential courses in scientific and technical French developed as a supplement to third- and fourth-year college French, in response to expressed student and industry demand, had as their objectives to develop a general familiarity with products of the large French industrial companies and their United States affiliates and to develop means…

The Colorado State University Foreign Language Weekend Camps (also called the "Poor Man's Study Abroad") are described in this report. Developed to provide an international component and a mini foreign experience for the university's students, the camps are designed to accomplish several purposes including: to offer both foreign and…

A project to develop English reading texts for Japanese college students is described. Goals were to develop materials that will: (1) give students information about the United States, (2) interest students in reading English, (3) help students improve their reading skills, and (4) expose students to a variety of literary forms. Fifty important…

The program for internationalizing undergraduate studies at Swedish universities and colleges is described, with attention to the background for program development, current methods to implement the program, and outcomes. In addition to using Sweden and Uppsala University as an example, suggestions for integrating internationalization in the…

Book three, part one, of an intermediate-advanced level German refresher course for college students ls presented. The volume consists of 42 lessons of text material and 42 prerecorded tapes. A typical unit is made up of spontaneous dialogues, substitution drills, and tests. A dialogue for listening is a short conversation between German speakers…