Public relations has been caught up in the drive to internationalize business. Organizations are now dealing with global constituencies on a more frequent basis, which increases the demand for international public relations. One concern raised by this development is whether or not theory and research are keeping pace with the international needs…

Twenty-seven documents identified as critical to relating school-to-work to Ohio's public education system were analyzed to determine their topic emphasis. The Ohio School-to-Work Glossary, School-to-Work Opportunities Act, Goals 2000, Ohio Teacher Standards, and Ohio Curriculum Standards were used to develop a 10-category framework for the…

Composition teachers are faced with so many writing textbooks on the market that it indeed seems useful to examine them in detail, looking for any distinguishing characteristics as well as commonalities. A content analysis focused on one aspect of the 24 argument texts available: the sample arguments they include. The texts contained a grand total…

This study assessed the educational and informational television programming provided by four major networks, ABC, CBS, NBC, and Fox. Assessed were 29 children's television programs during the 1995-1996 season. Programs were videotaped from 7:00 a.m. to 12:00 p.m., a time frame when children are most likely to be in the viewing audience. A content…

This report analyzes the 1988 edition of the Silver Burdett & Ginn (SBG) "World of Music" elementary music textbook series and in particular critiques the materials for grades 1-6. The study was guided by a large set of framing questions requiring a detailed examination of the series' goals, rationale, and structure; content…

A study examined the relative effectiveness of written feedback of student speeches. Subjects, 114 students from a large, midwestern university enrolled in 10 sections of the basic communication course, supplied a photocopy of a speech evaluation form which included written comments as well as an overall speech grade for the third speech of the…

As yet, little research exists in Germany on the influence of public relations on news coverage, although for years American studies have shown that public relations widely determine media content. A study in Germany examined the qualities of news coverage as influenced by public relations efforts. Local media coverage (201 articles) in Munich…

A study conducted a content analysis of seven of the most commonly taught novels in high school English classes to determine whether or not a gender bias existed in them. As each text was examined, a number of questions were asked: (1) Is pejorative language used by the author (or first person narrator) to describe female characters? (2) Are women…

A content analysis of the "Directory of Library & Information Professionals" was performed to obtain information on people holding the Master of Library Science degree. Two thousand samples were taken and classified by gender, state where employed, job category (public service, technical service, collection management, information science,…

A study described the need fulfillment imagery found in selected versions of folk tales for children. The needs identified were physiological, safety, love, achievement, knowledge, change, and aesthetic. Forty individual books published since 1960 under the broad category of folklore and available in the United States were content analyzed.…

This paper explores the educational role of newspapers in increasing participation in the presidential nomination process. Democratic caucus coverage in 9 daily Missouri newspapers (out of 44 dailies in the state) was examined for the inclusion of concrete, participatory information about the 1992 caucus. Newspapers published over a 5-day period…

The oldest of the mass communication technologies, books, needs to be examined in mass communication research. Accordingly a study analyzed the structure and format of the "New York Times Book Review" to identify its dual roles: evaluating books and providing information crucial to book marketing. Also explored was how the text of the…

This report presents a detailed analysis of "Discover Art," an elementary textbook series by Laura Chapman. The study was guided by a large set of framing questions requiring a detailed examination of the series' goals, rationale, and structure; content selection, organization, and emphasis; the coherence of content explication in the…

Common characteristics in the theory and process of two instructional models, one in critical thinking skills and one in library skills, were isolated in this study. Content analysis of selected materials from Robert H. Ennis's critical thinking model and Carol C. Kuhlthau's library skills model showed the absence or presence of common…

This study reviewed, over 2 years, all newspaper articles related to persons with disabilities in two major city newspapers with circulations of more than 500,000 (the Houston Post and the Los Angeles Times). The newspapers were reviewed to uncover trends and themes in the articles which reflected subtleties of views toward persons with…