This paper reviews the role of television in the lives of blacks and suggests approaches on how to improve the quality of communication research. Portrayals, exposure patterns, attitudes and motives, and effects of blacks on television are discussed. It is suggested that future research should emphasize interpretive analysis or assessment of the…

A study involved a comparison of the "Miami Linguistic Readers" and the "Holt Basic Reading Series." It was hypothesized that there is no difference between the "Miami Linguistic Readers" and the "Holt Basic Reading Series" in vocabulary load, word recognition, and comprehension requirements. An analysis of…

A qualitative interdisciplinary study examined mediated women's discourse in the form of the women's page of the "St. Louis Post-Dispatch" from the years 1915, 1920, and 1925. The material was subjected to qualitative content analysis. Findings indicated that women's advice columns mirrored the function of the mother for the culture by…

This special issue brings together an editorial, six articles, and three book reviews that focus on the relationship between television and the female audience. The articles are: (1) "Installing the Television Set: Popular Discourses on Television and Domestic Space, 1948-1955" (Lynn Spigel); (2) "The Spectacularization of Everyday Life: Recycling…

This paper describes the joint cooperation between the United States and the USSR for a bilateral textbook review project that was begun in the 1970s. The US/USSR Textbook Study Project, suspended in 1980 when President Jimmy Carter ended U.S. cultural exchanges with the Soviet Union after the Afghanistan invasion, resumed in 1986 with different…

Because the state of Texas is the largest single market for secondary texts in the nation and because its state adoption process has drawn a small but well-organized group of protestors, the Texas textbook adoption process has begun to shape textbooks in use nationwide. A study was conducted to examine the arguments most recently used by citizens…

An assignment given to students at the end of an advanced composition class empowers students by helping them grasp principles and develop abilities that allow them to get beyond needing teachers. The crux of the assignment is a heuristic for analyzing any particular type of writing for the purpose of learning to produce it. The students are…

A study examined whether intraceptive thinkers (those with a relatively complex and differentiated set of concepts for thinking about people) are more likely than projective thinkers (those who tend to think in simple stereotypes, and are biased and judgmental) to see the subtle religious themes in the poetry of Walt Whitman. Ninety-six male…

In order to investigate the nature of character portrayals in U.S. television commercials, a content analysis was done on a random sample of 2,604 U.S. television commercials which were videotaped in March 1981. This analysis included both demographic characteristics and more subtle aspects of gender differences, such as concerns, relationships…

A study investigated three United States and three foreign newspapers to determine the direction or bias of coverage of the 1983 Korean Airline (KAL) incident and any differences in coverage. It was hypothesized (1) that the amount of space allotted to the story in U. S. newspapers would be greater than that in foreign newspapers; (2) that there…

The study-in-progress examines the treatment of the U.S. Constitution in U.S. history textbooks at the fifth, eighth, and eleventh grade levels. The study focuses on how textbook authors treat: (1) the background and historical setting from which the U.S. Constitution emerged; (2) the writers of the Constitution and the process they went through…

To obtain a comprehensive understanding of the nature of deception and how it functions in interpersonal relationships, this paper explores deception as a valid and essential part of human interaction processes. The paper includes an in-depth review of social science literature on deception, specifically, R. E. Turner, C. Edgley, and G. Olmstead's…

Printed materials and teacher practice continue to perpetuate rather than challenge harmful stereotypes about women, making it necessary to create teacher education courses to raise the level of consciousness of inservice and preservice teachers. At the University of Florida, a course entitled "The Gender-Free Curriculum" has four purposes: (1)…

The failure of 17 newspaper markets between 1957 and 1975 raises the question of whether the 1982 entrance of "USA Today" into the newspaper market demonstrated fiscal prudence. A 20-month advertising content analysis was conducted to assess advertising trends in "USA Today." These data were compared with industry statistics…

Four readability formulas were analyzed to determine the reading grade equivalence of instructional materials at the middle grades and above: the Dale-Chall formula, the Gunning-Fog Index, the Flesch Reading Ease Formula, and the McLaughlin SMOG Grading. In addition, Spache and Wheeler/Smith formulas were analyzed for evaluating primary grade…