The four components of cable television--pay-cable, local origination, copyright payments and protections, and distant signals--represent a new way to maximize a school's athletic media-earning potential. Implications for collegiate fund-raising are discussed. (AF)

Argues that the entrance of research libraries into the "arena," i.e., the area of public responsiveness, is a necessary adjustment to current realities. The special situations of patron-sponsored, affiliated, and independent research libraries are discussed in this light, using the Folger Library in Washington, D.C., as an example. (JD)

Presents an overview of those documents from the ERIC Clearinghouse for Junior Colleges dealing with community college financing in a period of declining resources and student enrollments. (CM)

Discusses the need for the chief development officer (CDO) to have a good working relationship with the college or university chief executive officer (CEO). CDOs need to make sure that their CEOs are well prepared for meetings with alumni and donors, build the CEO's confidence, make work fun, and downplay the stress involved in fund raising. (MDM)

Concerned about maintaining schooling quality in a tight-money climate, parents and others are turning to local education foundations for needed dollars, equipment, and services. Although large philanthropic foundations have contributed significantly to public education since the 1950s, locally funded and operated education foundations have…

Suggestions for inexpensively marketing a college or university planned giving program include taking advantage of existing marketing opportunities in campus publications and mailings; using off-the-shelf marketing materials (newsletter/brochure formats); communicating with prospects individually or in groups (meetings, seminars, personal visits);…

Defines cyber-fundraising and discusses reasons for using online fundraising in North Carolina public libraries. Discusses survey results on how North Carolina public libraries are using the Internet for fundraising; four steps for incorporating the Internet into a development program; measuring success; and using a "pull" strategy for…

College deans, formerly responsible mainly for academic issues and liaison between faculty and administration, are increasingly charged with cultivating potential donors, particularly at state institutions in states where public funding has remained flat and institutions are engaged in multi-year capital campaigns. Deans are well positioned to…

Explores key issues related to raising funds for doing overseas fieldwork and addresses where to locate money for fieldwork, such as grant-giving organizations, charitable trusts, the general public, and personal contributions. Includes a list of resources and addresses. (CMK)

This paper focuses on key strategic decisions taken at Tufts University (Massachusetts) under President Jean Mayer noting the role of formal planning and institutional research. Initiatives in the following areas are described: the School of Veterinary Medicine, nutrition, environmental management, entrepreneurial liberation, fund raising, and a…

Western Michigan University' president discusses the role of the alumni association in the life of an institution and its relationship with the development office. It is suggested the association's job is to promote anything that builds and maintains alumni loyalty to an alma mater portrayed as an ever-evolving academic institution. (MSE)

Suggestions are offered for implementing fund-raising phonathons which solicit prospects in their native language. The multilingual phonathon programs at the University of California (Irvine), St. Mary's University in Nova Scotia, and Concordia University (Quebec) are described, including recruitment of bilingual callers, training, and…

The life estate gift annuity program, which can benefit both the donor and the institution of higher education, is explained; the legal aspects are discussed; and the potential advantages and disadvantages to both parties are outlined. (MSE)

The University of Akron's department of development designed a screening instrument to help them in the hiring process. The instrument involves: evaluating the job description, writing down the attributes needed, rating the attributes' importance, advertising the position, conducting the interviews, and using the instrument to evaluate the…

At many colleges, contributions are up in nearly all categories including: alumni gifts, corporate and foundation grants, and planned giving. While the market crash delivered a strong jolt to donor confidence, the 1986 Tax Reform Act has had more impact on giving. (MLW)