Describes the effective use of a videotape to demonstrate needed funding for a children's library in the Blackstone Memorial Library (Branford, CT). Topics addressed include the production plan, planning documents, presentation treatment and storyboards, support narration, and production and editing activities. (eight references) (LRW)

Reports the comments of directors of 11 large urban public libraries regarding the external roles of library directors, i.e., local politics, constituency building, and fund raising. The libraries represented are Chicago, New York City, Queens Borough, Los Angeles, Dallas, Boston, Denver, Cleveland, St. Louis, Atlanta, and Philadelphia. (two…

Outlines the benefits and steps of establishing an education foundation to raise supplementary funds for the long-term benefit of a school district. (MLF)

The article recommends that colleges and universities have a clear and detailed endowment policy that will meet donors' demands for accountability. The disclosure document needs to address investment policy and use of gifts and be communicated to trustees and staff. A collaborative relationship between fund-raising and financial operations is…

Investigates the extent to which fund raising is taught in public relations programs. Measures the attitudes and behaviors of educators toward teaching public relations students about fund raising. Concludes that fund raising is a generally accepted topic in public relations curricula, yet receives relatively little attention. (SR)

Describes how Missouri educators use students to help gather resources for the English department through instructional programs, student employment, and community outreach. (PRA)

Factors in alumni giving to colleges are discussed, some aspects of alumni giving to all higher education are forecast, and for illustration, probable giving to one college (Amherst College, Massachusetts) is predicted. Factors considered include alumni numbers, dollar amounts given, and the link between stock market activities and donations. (MSE)

Tighter budgets faced by many higher education institutions have a variety of results, including larger classes, loss of faculty expertise through early retirement and nonreplacement, severely limited supplies and services, reduced faculty professional travel and memberships, and unrepaired equipment. Some faculty have begun fund-raising efforts.…

Donations to colleges and universities increased to about $9.8 billion in fiscal 1990, the second year of recovery from a drop in 1988. Accounting for inflation, overall giving grew 5 percent. However, economic downturn may cause some institutions to raise less this year than last. Alumni will likely increasingly underwrite costs. (MSE)

A study investigated the impact of environmental factors and structure of the development office at 81 public doctorate-granting universities on fund-raising activities, focusing on how institutions interpret their environment in light of fund-raising objectives. Institutions with significant linkages to their environment were more successful, but…

A study analyzed relationships of 7 institutional characteristics and 5 fund-raising outcomes over 605 institutions in 10 types. Statistical analysis was used to describe how relationships of characteristics and outcomes vary by institution type and specific donor and to identify institutions with effective fund-raising programs based on…

Planned giving officers represent their institution of higher education, and the best way to represent the institution is to focus on the best intentions of the donor. Failing to consider the donor's needs and wants could lead to loss of institutional credibility, reputation, and financial stability. (MLW)

A review of some alumni research conducted at Stanford University (California) and the ways the findings have been used indicates the range of development and alumni-relations issues for which market research can be valuable. It also demonstrates the value of ongoing, rather than occasional, research. (Author/MSE)

An outspoken college fundraiser feels colleges and universities should spend development efforts on large gifts, through planned giving, and less time and money courting other sources, including annual funds. He argues that most colleges mistakenly try to emulate large, well-established institutions with large alumni pools. Focusing on young,…

Financed by a loan from a local businessman, staff at an Oregon high school established Outlawnet, a student-operated Internet service company. Students take courses each trimester to learn computer design and operation. They also update local businesses' Web pages, market computers, and learn cooperative job skills. (MLH)