This year, Albuquerque Public Schools plan to generate over $400,000 in cash pledges and exceed $300,000 in in-kind contributions for an ongoing campaign to support its athletic programs. Marketing strategies will involve foundations, scoreboard sponsors, award recognition programs, broadcast rights, special events and promotions, and sports…

Asserts that pressing the corporate model onto the university world jeopardizes the preservation of precious academic values and broader democratic rights, stating that the corporate model concentrates power, restricts the production and application of knowledge, and increases uniform behavior, self-censorship, and when needed outright…

Describes changes and program cuts at the University of Rochester as an illustration of a university being invaded by the corporate ethos, with the result that the school resembles an airport mall more than an institution of learning and community. Asserts that academics have a particular role to play in creating alternatives to a homogenizing…

A survey of 15 corporate volunteer program managers found that administration was complicated by limited staff time and lack of clear policies; employee preferences and incentives/rewards had a higher priority than impact on customers and community; feedback on program results was mostly informal; and 73% reported no measurement process. (Contains…

This article reports how corporations and local businesses can be considered as motivators for the art programs that art teachers create. This industry can provide resources for the implementation of unique artistic endeavors. The art competition sponsored by the Huffines Auto Dealerships to middle and high school students in Denton, Lewisville,…

Introduction: There is a serious debate over the involvement of the pharmaceutical industry in continuing education. Policies that govern the planning of continuing education for pharmacists center on the potential conflict of interest when there is commercial support for programs. The purpose of this study was to investigate the impact of…

A description is given of the work and resources of the Wellness Councils of America, a national umbrella organization established to provide direction and support services to community-based Wellness Councils. A Wellness Council is a membership organization made up of employers that promote wellness programs at the worksite. (JD)

Recent national initiatives have renewed interest in the development of cooperative programs involving participation by businesses in school activities. This article reviews potential problems and benefits in school-business partnerships and identifies six steps that must be followed if such partnerships are to be successful. (PGD)

Describes a process used at the School of Business Administration at Oakland University to involve local business executives in a mutually beneficial relationship with the school in a very short time. (EV)

Businesses are responding to the needs of employees with responsibilities for family caregiving with a number of initiatives: information, counseling, direct services such as intergenerational care centers, and such benefits and family leave and financial assistance for dependent care. (SK)

Describes the recent formation, program of study, and benefits of the Foellinger Foundation Minority Scholarships at Indiana University, a program for minority students seeking degrees in journalism. Notes that this scholarship program addresses the lack of minority representation in newsrooms, an underlying problem in professional journalism.…

Although education is eligible for high level philanthropic funding, it receives only $4.5 billion, or 15.5 percent of private contributions. This article presents four steps to help school board members secure their fair share of private funding, including making the commitment, enlarging philanthropic understanding, developing rapport, and…

Through corporate support, a bird-watching program was implemented at a summer camp for underprivileged New York City children. The program featured oversized flashcards containing color photos and facts about each bird, instruction on use of binoculars, and a hands-on experience in which campers used binoculars to identify bird cards placed in…

Is it ethical to allow biomedical industries to fund nursing continuing education? The history of for-profit entities' relationship to organized medicine shows that nursing should make its voice heard in boardrooms and preserve its patient advocacy role when cooperating with industry. (SK)

In a survey of 16 companies with over 500 employees, 12 respondents believed illiteracy was a national problem. Eight considered it a local problem. Eleven believed that schools adequately prepare employees. Limited interest in financially supporting reading programs was expressed. (SK)