The purpose of this study was to discern whether the mental picture a journal creates in its feature articles matches its mission statement. A content analysis was conducted on the feature articles in the seven most recent volumes of "Educational Leadership" (EL) and "Phi Delta Kappan" (PDK). Over 2,200 articles were analyzed…

Social studies textbooks need careful inspection with regard to how they treat ethnicity. Although there have been several studies of possible bias in textbooks, there are methodological concerns that need further deliberation. Content analysis has been called a "technique for systematic inference from communications," and it may be viewed as a…

To determine the treatment of visual journalism by privacy law from the origins of privacy law in 1890 until 1978, an analysis was made of the mass media legal cases occurring between those years. The cases were subjectively divided into three categories: those that established or extended a freedom of the press or the right of a defendant to…

A study examined the effects of technological change on news production, particularly the introduction of an electronic press release service (as opposed to the mailing of paper copy news releases) to two newspapers in Madison, Wisconsin in late 1984. A content analysis of 309 news releases generated at the University of Wisconsin's news service…

A study examined the number of times male and female characters appear in text and illustrations and also evaluated the occupations and activities of the characters found in the 14 books which received the Caldecott Medal winning children's books for the years 1971 to 1984. Specifically examined were the following: (1) whether there was a…

Designed to pilot a particular technique for eliciting imaginative constructions centered on the microcomputer, this exploratory study used a "projective" type method with a game format that required group performance. Students in a mixed class of 88 graduate students enrolled in a course on social thought were directed to generate…

Focusing on research from the mid-1920s to the mid-1980s, a study examined the published content analyses of college reading texts from the standpoints of methodology employed by various writers, specific information presented in respective content analyses, and observed trends in content presentation that have emerged since the mid-1920s.…

Examining the evolution of the "Good Housekeeping" Seal of Approval--one of the first codes to set standards for the products advertised in a periodical, a study analyzed issues of "Good Housekeeping" magazine from 1909 to 1975 (with the exception of issues from July 1929 to December 1938). The study also examined elements that…

This study used the sense-making approach of message-q/ing to examine how individuals arrive at an understanding of new technology, in this case, word processing. Subjects were 10 computer naive undergraduate students learning to use word processing as part of a course requirement. Using the WordStar program manual, subjects employed the…

This paper analyzes the ways in which members of different ethnic groups decode the worldwide hit television program Dallas, and suggests answers to the question of how such a quintessentially American cultural product crosses cultural and linguistics frontiers so easily. The program was studied with the intent of observing the mechanisms through…

This paper addresses questions about the processes involved when viewers "make sense" out of the diverse visual and aural signs of a television program and then render that sense in a spoken account. A pilot study was conducted to explore the manner in which modes of viewing, and talk about viewing, include or exclude recognition of…

To determine to what extent black African-American newspapers supported secondary desegregation efforts and to determine whether or not attitudes changed or remained constant after the initial ruling and after the 10th, 20th, and 30th, anniversaries of the May 17, 1954, "Brown versus Board of Education" decision, the editorial viewpoints…

A study compared newspaper coverage of the women's suffrage movement in the 1920s with coverage of efforts to pass the Equal Rights Amendment in the 1970s and early 1980s, to see if the similar movements with different outcomes were treated similarly or differently by the press. A content analysis of relevant articles in the "New York…

The debate between objective and new journalism centers upon the question of which approach factually depicts reality. Both genres, however, are part of one fact/fiction matrix in which all narrative forms since John Locke have been based upon factuality. The difference between the genres is that new journalism relies upon the sensory data of…

To determine the media's role in hazard awareness, a study analyzed the content of media coverage of the 1982 Denver, Colorado blizzard, the worst storm in that region in 70 years. Data were collected from the two major daily newspapers and from four television stations. The study period began on December 21, about 48 hours before the first real…