This paper argues for the inclusion of content analysis in communication research designs and for the utility of this methodology in the examination of communication events. The first half of the paper describes four types of communication content that can be analyzed: unintentional messages, such as the verbal imagery used; unconscious speech,…

This study examined the content of newspapers from six geographic regions of the United States during three time periods preceding the Civil War (1820 to 1835, 1836 to 1846, and 1847 to 1860). The news articles were coded in nine general categories and rank-ordered for each region. Results indicate that quite similar news sources and news values…

A review of research and literature in the teaching of writing suggests two divergent forces operating simultaneously. First, the conservative tradition perpetuates the national mania for correctness and reverence for standard English. Second, a wide range of theoretical approaches proliferates through professional journal articles and books. To…

This dissertation analyzes four dimensional areas of the college newspaper--scope and function, legal control, business organization, and news and editorial content--from 1968 to the beginning of the 1974-75 academic year. The methodology took the form of a necessary illumination of the literature and other secondary investigation, an evaluation…

This study is a descriptive/historical account focusing on the obscenity issue and the selected manuscript speeches of Dean Burch while he served as chairman of the Federal Communications Commission (FCC) from October 1969 to March 1974. Research centers on the speaker and the specific manuscript speeches, considering the timeliness and…

Recent trends in college admissions are discussed in terms of their influence test validation procedures. In particular, the effects of new college admission practices are considered with respect to the problem of validating placement tests. Traditional test validation techniques are reviewed and compared to the needs specific to placement tests;…

The document, one of two volumes which comprise the EPIE (Educational Products Information Exchange) Career Education S*E*T* (Selection and Evaluation Tools), contains abstracts of both commercial and noncommercial career education materials for all age levels. Introductory material includes a brief definition of career education, an outline of…

The purpose of this study was to determine the various ways in which audience members recall and quantify messages coming through the different media. The data presented here were collected during the course of a panel study into the social context of mass media use. The measurement and analytic techniques are exploratory. The respondents were…

The selection of nonprint software media for library media center agencies, as reported by the literature of library service, instructional technology, and education was investigated. Eleven textbooks and eight research studies were selected for review. The books were analyzed for their contributions to a theory of media selection, while the…

A study was made to discover how the public school educator views the library and its librarian and what attempts are made in Kentucky teacher training institutions to offer instruction in the use of library facilities. Specific questions involved the image and role of libraries in education textbooks and courses, and the implications of that…

The purpose of this study was to examine and assess the extent of inclusion or exclusion of works by black American writers in high school literature anthologies published since 1968. It was hypothesized that chronologically, typologically, and thematically organized literature anthologies for high school use are basically exclusive in their…

Secondary school literature anthologies, like social studies texts, present a narrow, prejudiced view of the black experience in the United States, when and if it is presented at all. Until recently, the literature included in these anthologies failed to achieve the objective stated almost 30 years ago by the National Council of Teachers of…

Considerations pertinent to the development of a combined training system for users of the Learning Mastery Systems (LMSs) for the Harper & Row grade-one and grade-two and Bank Street grade-one reading programs are presented in this document. An LMS is a set of materials and procedures prepared by the Southwest Regional Laboratory (SWRL) as an…

The Follett spelling series "Spelling and Writing Patterns" is reviewed in terms of content and method. While descriptive writing plays a considerable role in the series, it is discussed only briefly in this paper. It is concluded that, other than in the first book, spelling instruction does not provide a sufficient basis for learning…

The amounts and kinds of speech information in high school English non-literature textbooks were examined in 32 textbooks published between 1960 and 1964 to measure the proportion of each book devoted to speech instructional materials and to locate 28 pre-determined speech areas recommended for secondary level speech instruction. Using a Quality…