Endangered small, private colleges can take steps toward survival, including mission clarification, expanding services to existing and potential clienteles, introducing management by objectives, and developing public relations and fund raising. Long-range options include avoiding the postsecondary mainstream and striving for efficiency of…

Corporate philanthropy, it is suggested, has as much to do with the desire of American business to create an influential community profile as with the desire to fulfill its corporate responsibility. Delta College began attracting corporate attention when it bought and began to operate its own Public Broadcasting System station. (MLW)

Success in college goals and programs for institutional advancement is seldom accidental: success in philanthropic support is seen as 90 percent planning and 10 percent implementation. Trustee membership, long-range plans, the motivational case, experienced staff, adequate budgets, prospect research, supportive communication all meld into a plan…

Using paid phonathon callers, it is argued, will increase dollar and percentage response without hurting college volunteer programs. Arguments in favor of paid callers are summarized: they raise more money, they cost less, and since they are more easily available more alumni can be phoned. (MLW)

Paid phonathon solicitors may raise more money in the short term, but using paid callers, it is suggested, will undermine college volunteer programs. Phonathons are seen as a fund raising technique. Committed involvement is seen as fundamental to fund raising success. (MLW)

Institutional advancement is defined as the craft of securing understanding and support from internal and external constituencies for all the programs and activities of the college, and selling is seen as the means for achieving institutional advancement goals. The making of friends who become donors is discussed. (MLW)

As the competition for grants has steadily intensified and available funds have begun to level off, the role of a grants office in the university has become increasingly important. (JN)

Austin College's approach to raising large amounts of capital funds with severe limits on number of staff, size of budget, and available time is presented. Some suggestions on locating prospects, cultivating donors, involving the president and trustees and thanking donors are provided. (MLW)

The business office is seen as a powerful ally in obtaining planned gifts and also plays a central role in the management of such gifts. A cooperative relationship between the development office and the business office is necessary. Arranging and managing planned gifts are discussed. (MLW)

A college president describes the qualities that make an effective leader: the abilities to make decisions, take criticism, trust the staff, inspire the confidence of trustees, persuade faculty, provide an example for students, articulate the vision of the institution, and to be human. (Author/MSE)

In order to increase alumni giving and participation at DePaul University, efforts were focused on the law school alumni. With the success of the lawyers gift club, a club for accountants was organized. The success of the gift clubs is described and the effect on the annual fund is discussed. (MLW)

It is proposed that as the proportion of women in the labor force grows, women will be better donors to colleges and universities; at the same time, women volunteers can be an important asset to fund-raising activities. Tips for fund raising by and from women are given. (MSE)

Ideas for alumni magazine articles and features are drawn from a variety of sources. Ideas include: scholarships and donor profiles; profiling administrators as "teams"; update on campus neighborhood changes; interviewing campus specialists for practical information; alumni retrospectives; student and alumni perspectives on current…

College trustees, it is suggested, should be alert to possible sources of support, willing to use their influence to establish priorities, support the necessary budget for development programs, and establish a development program or enhance and strengthen it. An institutional checklist for a fund raising audit is provided. (MLW)

In order to keep institutions funded, the selection of the trustee development committee is seen as the first priority of the board. The role of trustee in development, selecting the development committee, leadership, organization, development policy, and the effort (communication, information, collaboration, imagination, and conservation) are…