College programs targeting parents as potential donors are discussed. Factors to be considered in program development, such as finding the right constituency, approaching them, program budgeting, and incorporating the program into others, are examined. Benefits of such programs are seen as substantial. (MSE)

Geodemographic analysis offers colleges a description of student or donor prospect groupings, and direction on finding more of them. However, the method only complements careful use of other resources such as internal yield and retention information, matriculant and nonmatriculant surveys, national and longitudinal data services, focus groups, and…

A survey of research scientists (n=35) at the University of Tennessee, Memphis, investigated the usefulness of a funding newsletter generated by the office of research affairs. Results suggest that many researchers contact sponsors after seeing a newsletter announcement but need longer lead times and prefer a monthly publication. (Author/MSE)

Rensselaer Polytechnic Institute (New York) has coordinated a comprehensive fund-raising campaign with special emphasis on several regions of the country. Each regional component is a miniature of the overall campaign. Planning strategies include regional analysis, adaptation of the usual development resources, volunteers and staffing, good…

It is proposed that developing a new institutional image can be 95 percent politics and 5 percent design but that a well-managed program can amplify and unify thousands of visual contacts with the college's publics. Eight steps are offered to guide development of a meaningful and effective identity program. (MSE)

A panel of five leaders in college advancement discusses what advancement services are, their mission, integration of fundraising and information services, the role of the advancement services manager in senior administration, advancement services as a profession, professional information exchange, and future directions for advancement services.…

A review of sociological and economic literatures on gift making emphasizes aspects of giving club policy that can be manipulated to enhance donor response. A college might foster conditions for gift making as a social custom. However, economic theory suggests a donor surplus enables institutions to appeal for more giving than expected.…

Outlines the historical background of fundraising in community colleges, contrasting these efforts with those of four-year institutions, and discusses the matter of integrating resource development with institutional planning processes. Provides examples of successful community college development efforts, along with a discussion of several…

Discussion of techniques for college and university fundraising among international alumni looks at targeting prospective donors and their parents, keeping prospects connected to the institution through overseas student and faculty activities and alumni volunteers, communicating the importance of philanthropy, selecting a language to use, and…

Over the last decade, almost all of the country's 1,100 community colleges have begun fund raising, some with great success. They are beginning to compete with larger institutions for foundation money. The money supplements operating budgets, and many colleges are building endowments that enable them to offer scholarships and keep student costs…

Presents the annual budget report for public libraries for 1999, including budget projections; local taxes; rise of technology budgets; materials, salary, and operating budgets; per capita funding; fundraising; net costs; and the role of the Gates Library Foundation. (LRW)

Discusses strategies for success used by the seven libraries that have won the Library of the Year award sponsored by Library Journal and The Gale Group (formerly Gale Research Inc.). Highlights include self-promotion; recognition for innovative planning and programs; fundraising benefits of winning; public-relations benefits; community benefits;…

With each merger or corporate restructuring comes the possibility that corporate giving to higher education will suffer. A combination of patience, understanding of the processes at work in corporate change, and regular contact with affected companies can help position the college or university to make the most of any outcome. (MSE)

Although nearly all the world's cultures value philanthropy, few have a recent history of giving to education. If colleges and universities make the effort to motivate their international constituents today, these alumni, families, and friends can have a significant impact on the institution's future. The first step is for institutions to examine…

Describes the role of the community college president as both a fund raiser and a development team leader. Argues that the development team (trustees, foundation board members, and resource development professionals) should work closely with the president to plan and implement strategies to secure external funds. (74 references.) (JDI)