Social media is an increasingly important communications tool that can be used to effectively reach families, employers, policymakers, and other audiences that need to know about the value and promise of Career Technical Education (CTE). This guide from Advance CTE explains how to effectively use social media, explains how to integrate messages…

This phenomenological study addressed perceptions of virtual sorority recruitment and was conducted at a large, public university in the Midwestern United States. Data was gathered through interviews using a criterion sampling method in place for this study. Study participants fell into one of the following categories: new members, general…

The author of this article summarizes which, when, where, and how students take introductory economics. Among students who began college in 2012, 74 percent never took economics, up from 62 percent in 2004. Fifteen percent of beginning college students in 2012 took "some economics," and 12 percent were "one-and-done" students.…

Background: Medical students may be influenced by perceived program culture and personal fit when applying to residency. Activity: Medical students were given three iterations of a generic residency program description presented with gender-neutral, feminine, or masculine skewed language and were subsequently asked to assess their perception of…

Although United States community college enrollment rose in Fall 2023, the community college sector as a whole has contracted by 37% since 2010, representing over 2.6 million students. As a result, community college practitioners, specifically, those working in admissions and enrollment management should ensure that admissions instructions are…

Black, Indigenous, and People of Color (BIPOC) faculty and staff are influential in the recruitment and retention of intercultural students to higher education institutions. This study sought to investigate and strengthen the recruitment experiences of BIPOC students as they navigated the process at a highly competitive, predominantly white…

In the last few decades, the push for a more diverse student population has become commonplace across college campuses in the United States. With the demands of growing a more diverse student population, institutions have made widespread changes in policy over the years (Gist-Mackey, Wiley, & Erba, 2017). This dissertation examines the…

The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…

This paper examines the extent to which Neoliberalism features in undergraduate prospectuses of UK universities, using Michel Foucault's lectures at the Collège de France, and subsequent writers on Neoliberalism, as an analytical lens. Prospectuses convey an impression of the outcomes students might gain; the specific research question is, 'To…

Australian schooling is characterised by high levels of choice and competition, and education policymaking promotes the dissemination of information to assist families to choose a school. The aim of this study is to examine whether current information sharing is adequate for informing school choice for young people seeking vocational education and…

The purpose of this study was to explore classroom choir teachers' perceptions of choral methods topics in secondary choral teaching preparedness. Members of the American Choral Directors Association Facebook Group who had classroom choir teaching experiences and responded to a survey (N = 100) participated in this study. I employed two…

Latine persons involved in migrant farmwork are more likely to face challenges to higher education access and achievement (Araujo, 2011; Willison & Jang, 2009). The demands of migrant farmwork can create challenges for children in migrant farmworking families that pose obstacles to higher education success (Green, 2003; Lopez et al., 2001;…

Higher education in the United States is currently grappling with two significant challenges that threaten its sustainability: the repercussions of the COVID-19 pandemic, which has led to a decline in enrollments, and the 2023 Supreme Court decision to prohibit affirmative action in college admissions. This essay explores how these challenges…

Admissions and marketing offices face a challenge of increased pressure to enroll future students. As strategic enrollment management (SEM) efforts expand, many universities may look to bring marketing offices into the strategic enrollment conversation, which could result in increased collaboration between the two offices. This article offers ten…

The number of international students in the UK has risen considerably in recent years. These students, now constituting around one-fifth of the student body in the UK universities, are viewed primarily in terms of the economic benefits they bring to the host country, and there has been little explicit discussion around equity principles that might…