A guide to using public relations techniques to promote both everyday services and special events at libraries, this handbook describes and suggests ways to use library displays; in-house printing; the local media, e.g., radio spots and cable television; library programs; marketing and promotion; and fundraising, including the formation of a…

Designed to encourage and inform community college efforts to secure private financial support, this literature review and resource guide examine the current status of fund raising at community colleges and list pertinent information sources. After introductory comments advocate increased community college involvement in fund raising, the paper…

A report on a bill to establish an endowment program for developing institutions is presented. The bill, the Challenge Grant Amendments of 1983, would amend the Higher Education Act of 1965, Title III, Part C, in order to: (1) encourage the development of endowment funds by developing institutions, (2) provide additional incentives to promote…

Drawing upon both the fund-raising and outcomes literature, a gift-giving model is described that explains the connection between a variety of alumni demographic characteristics, previous university experiences, and gift-giving interest and capacity. Donor behavior is viewed as a function of both capacity and motivation. However, the personality…

The literature on trustees of private, non-profit institutions and their fund-raising role almost always advises the institution that is having trouble raising money to look to its board of trustees. Oddly enough, there has been very little research or writing on the fund-raising role of public institution trustees, despite the fact that about 70%…

This booklet includes descriptions of new communications technologies and case studies of how they can be used in planning for appropriate and effective use of technology to enhance service to the public. Single-page overviews of satellites, broadcasting, videotex, cable television, microcomputers, teleconferencing, personal video, and telephones…

The five most common pitfalls of money management in child care programs are described along with proposed remedies. These pitfalls involve: (1) failure to account for shortfalls in income due to declining enrollments; (2) failure to put cost-cutting efforts into perspective and to choose the most feasible areas for cost savings; (3) failure to…

This newsletter is published as an information source for those people in the education field who would like to establish a learning network. In this issue four topics are addressed--starting a learning network, the funding problem, how a survey is conducted to identify potential users, and suggestions for fund raising within a community. (JD)

The tax on unrelated business income of charitable, educational, and other exempt organizations, a provision of the Revenue Act of 1950, is examined as it affects the trade or business activities of art museums. Special problems of art museums such as those with gift shops and eating facilities are discussed. (JMD)

The financial plight of private colleges and universities in the face of inflation and declining enrollments is examined, with emphasis on serious problems at specific institutions. The likelihood of many closings is addressed, and innovative solutions to problems of student financial aid and fund raising are described. (LBH)

Guidelines for planning a fund-raising drive are offered, focusing on things not to do and rationales not to consider. Reasons to avoid include: "our constituency is confused;""to attract major prospects;""to get volunteers;""we are in a crisis situation;""our centennial is coming up;""rivals are having campaigns;" and "it's time." (Author/LBH)

After "money in general" colleges want "more endowed funds," according to a survey sponsored by the Council on Financial Aid to Education. This article describes 10 steps to facilitate additional funds for endowment. (LBH)

People give major gifts because they want to express a deeply felt commitment to the institution. Ultimate gift fund raising is costly in the time and talent of the volunteers, staff, and faculty. It requires a great deal of personal attention over a period of many years. (MLW)

CASE Recognition Awards for 1986 are described. Awards were presented for: program excellence, volunteer of the year, special events, alumni relations, student recruitment, publications, fund-raising, electronic media, book publishing, etc. (MLW)

While many basic fund-raising principles have been retained, some of the practices of former decades have been revised or replaced as conditions changed and new concepts evolved. Some lessons learned from previous capital campaigns are described. (MLW)