The ways in which community colleges can increase their tax dollars with high-focus, low-profile campaigns are outlined. The experiences of St. Louis Community College, Tarrant County Junior College, and Northwestern Michigan College are described. (MLW)

A number of organizations are working with alumni of Black colleges and with Black churches to attract more students to the campuses, raise money for financially strapped institutions (particularly for scholarships) and promote more alumni participation in college affairs. (MSE)

Faculty members and advancement officers tend to come from different environments and to inhabit different worlds. The failure of the two to understand one another and work together in the interest of their institutions is discussed. The central administration must serve as a bridge between the two. (MLW)

Many corporations have stopped giving unrestricted gifts to colleges, preferring to support college activities relating to their own businesses. The trend is causing substantial changes in the direction of private-college fund-raising efforts and organizations. (MSE)

A year-old foundation at the Georgia Institute of Technology is the first in the country that is entirely student-operated. Students have raised over $150,000 for its endowment, managed its assets, and used interest on the money to finance almost $6,000 in grants for 10 new student projects. (MSE)

Senior development officers of the 56 member institutions of the Association of American Universities were surveyed to learn about the scope of their prospect research programs. Scope of programs, prospect research approaches, and information resources are discussed. (MLW)

Kent State administrators insist they are committed to building a memorial to those who were killed when Ohio National Guardsmen opened fire on demonstrators, but they blame slow fund raising on lack of public interest in the effort. (MLW)

Graphics, survey research, and multivariate statistical techniques were applied at a private liberal arts college to help development professionals better understand and predict alumni giving behavior, on both an aggregate and an individual basis. (Author)

Gallaudet University is beginning a program using computer-assisted telephone fund-raising solicitations of alumni, in a promising use of communications technology. (MSE)

States are being urged to require non-profit organizations including colleges and universities to take greater responsibility for those who raise funds in their name, and to report their fund-raising activities in much more detail. In the past, colleges have been exempted from such laws. (MLW)

To illustrate the sorts of ethical quandaries institutional advancement professionals face, five fictitious case studies were compiled, including the matching gift muddle, deception dilemma, public relations predicament, vexing vendor, and the plagiarism puzzle. (MLW)

Media relations efforts at Wittenberg University are concentrated on newpapers, magazines, and radio and TV stations that will heighten the institution's visibility in the areas of student recruitment and fund raising. The college president is seen as the institution's chief public relations officer.

Uses data from two national surveys of Catholic high schools to address what types of schools have development programs, what types of development programs do they have, and how the programs vary according to school characteristics. Finds that most schools engaged in some sort of development activity, with 84 percent undertaking fund-raising…

Capital campaign strategies that helped rally support for seven community colleges are described. An attractive college profile, enthusiastic volunteers, effective training, community contacts, and high internal morale helped create good donor support. (MLW)

The experiences of Aurora University, a small university that not only raised money but established new links with donors, are described. The key to fund raising is selling an idea. As donors become more sophisticated, sentiment and traditional patterns play a less significant role in motivating donors. (MLW)