To revitalize West Virginia's library program and better serve its rural population, Instant Carousel Libraries were constructed throughout the state. An active public relations campaign was conducted to raise money and citizens' consciousness. Traditional services were expanded and new services added. (JOW)

Communication is seen as the secret to getting the most out of college fund-raising volunteers. Five stages in the communication cycle are identified: establishing the environment; searching, selecting and recruiting; training; motivating and monitoring progress; and evaluating and rewarding. (MLW)

Outlines a program to help restore public confidence in the schools that starts with the community leadership. Suggestions are made for principals to initiate and implement the program. (Author/MLF)

Dedicated volunteers are seen as essential for a broad-based program of planned giving. Dartmouth's alumni-oriented bequest program is described, including the prestige committee, the class bequest committee, and the professional guidance committee. The class structure is used in organizing efforts. (MLW)

Some ideas from small institution winners in CASE's Recognition Program are described. Awards for alumni administration, fund raising, institutional relations, publications, and periodicals were presented. (MLW)

Alumni administration is an activity of a college designed to allow alumni to exercise their rightful role in the governance and support of the institution. It is an asset of tremendous worth to the president and can help meet the various problems of higher education today. (MSE)

Building a big alumni gift club with a small staff by using volunteers and making special gifts a priority is described. Ways to identify donors, pick the contact, cultivate the donor, entertain, ask for the gift, and say thank you are offered. (MLW)

Describes the varied roles of public relations practitioners and the opportunities in the field of public relations for journalism graduates. (AEA)

Describes the results of a survey of 20 top corporate public relations executives, noting that they advised students to take courses in journalism and in business education. (TJ)

It is suggested that coming up with fresh and interesting ideas for college and university publications requires keeping an open mind to events, people, and surroundings, finding good writers, and planning interesting layouts with illustrations. (MSE)

Describes a program of the Great Plains Area Vocational Technical Center in Lawton, Oklahoma involving the establishment of a career counseling and enrollment center in a downtown mall. (JOW)

A college president has a right to expect competence, loyalty, knowledge of the president, sensitivity, new ideas, contingency plans, a knowledge of higher education, effective management, partisanship, and hard work from his/her public relations officer. In return, that officer should expect respect, support, reward, and status in decision…

Reasons are given for media myopia about higher education, and suggestions are made for improving news media perceptions: (1) using personalities to enhance the university's image; (2) establishing a program for making faculty expertise available to the media; (3) emphasizing solutions, not problems; and (4) taking risks. (MSE)

The only form of marketing important to an admissions department, direct marketing, whose principal vehicle is direct mail, is identified as an organized method for sharing and distributing information to prospective students. Target audiences, marketing administration, and effective mailings are discussed. (MLW)

The identify and image of marketing and distributive education (DE) must be reestablished in a concrete manner. Project, price, and place aspects of the programs must be communicated to all relevant publics through promotional activities. To accomplish this goal, marketing and DE teacher-coordinators need only apply the concepts they teach. (CT)