Boston University's Case Physical Education Center generates more than $250,000 a year in rentals and concession income. Guidelines are offered for using school resources to produce additional revenues. (Author/MLF)

Few colleges and universities are putting enough emphasis on corporate support. Six actions aimed at raising money from corporations are identified: appoint a director for corporate relations, target corporations, cultivate corporations, make proposals, reward a corporation by informing it of project results, and recognize the corporation with…

Small liberal arts colleges are not likely to benefit substantially from increased corporate support of higher education. By concentrating on corporate efforts close to home, Union College of Schnectady (New York) has increased its annual fund income and built corporate support. A description of its annual business campaign is presented. (MLW)

Presents the results of a 1980 study of community college foundations. Reports an increase in the number of foundations and total assets and that actual dollar support is evident. Recognizes the possibility of private funding as a stop-gap between higher education's expanding financial needs and regular funding sources. (DMM)

Suggests funding techniques community college foundations can use: jogathons, concerts, dinners, roasts, auctions, benefit preview parties, and sporting events. Identifies the benefits of capital campaigns and corporate giving. Feels foundations can provide extras for community college budgets, improve public relations, and offer cultural and…

A synthesis of critical advancement concerns is presented: leadership-based advancement; clarity of purpose; marketing to advance; selling the small college; comprehensive financial development; the advancement process; and using consultants wisely. Sources for additional information are provided. (MLW)

Information needed (correct name, brief history, purpose and activities, donors and staff, prior gifts, granting patterns, geographical limitations, and contact person) and information sources (directories, reports, indexes, visits, and other publications) for maintaining files on foundation giving prospects for colleges are outlined. (MSE)

Foundations will change in the future to meet national and world societal needs more effectively. Improved communication, increased cooperative projects, improved grant-making procedures, stronger leadership by corporate foundations and community foundations are among the trends. Fund-seekers need to change to meet new donor attitudes. (MSE)

As a profession, alumni relations is moving from its ancillary function into the mainstream of safeguarding the life of universities. The development of alumni associations and alumni relations is traced from its beginning to this position of importance. (JMD)

With a knowledge of the rules of the game and with a well-conceived strategy, women's programs can compete for limited funds and help establish an academic curriculum that reflects the true role of women. Suggestions for grant-seeking and nine steps toward effective fund development are identified. (MLW)

Alumni media experts were asked to donate their time and talents to the Wittenberg fund raising campaign. A Communications Advisory Committee was formed and a comprehensive public relations plan was proposed to penetrate media in selected areas. Some committee suggestions included faculty interviews, editorial support, public service time. (MLW)

Points to consider when contemplating a national alumni program are reviewed, including: (1) the program will be expensive, (2) a national clubs organization will take staff time, (3) volunteers will be used effectively, and (4) the college will come alive to those who rarely get to the campus. (MLW)

Organizational changes in Carleton College's alumni club system are described that facilitated: integration of volunteer efforts, communication among volunteers, training and selecting of leadership, and long-range planning. Local club officers were replaced with area steering committees including volunteers in admissions, fund raising, careers,…

The trustee's role is seen as: first, to help establish fund-raising policy, and second, to go to work. Not all trustees are seen as equally suited to fund raising. Training is suggested, along with tailoring assignments to individual capabilities. (Author/MLW)

Problems of image may make a public relations professional's job on campus difficult. Relationships with the college president and the media and a professional approach to specific problems are the keys to success. (MSE)