One of a college development staff's greatest responsibilities is seen as helping the president and the governing board's nominating committee to build the board's fund raising potential. Developing a board profile can assess current strength in fund raising and other areas. A sample board profile form is provided. (MLW)

Trustees need to understand that they have an entrepreneurial function governed by the law of corporations, as well as governed by the law of trusts. The entrepreneurial function involves risks but its presence is seen as essential. Institutions must be looked at as businesses. (MLW)

Nine rules are given for effective state government/academe relations: know the institution; know the state power structure; understand the current situation; maintain rapport with key officials; match institutional representatives with officials; lobby cooperatively with other groups; thank others appropriately; avoid bad-mouthing; and maintain…

Efforts of members of the Michigan higher education community to defeat a substantial 1980 tax-cut bill, Proposal D, before the state's voters were successful. The history and strategy of the campaign are described, including a coalition of 150 groups that raised funds and advertised their cause throughout the state. (MSE)

A marketing approach is offered for efficient college or university fund raising. The marketing formula approaches donors with a case that presents a positive image, acts as an investment prospectus, is written from the donor's perspective, and stresses the institutions's strengths, rather than its needs. (LC)

"Planned giving," the term preferred over "deferred giving," should be incorporated by institutions in their development portfolios rather than risk losing the allegiance of major donors and their donations. Professionalism is seen as the hallmark of successful fund-raising. Responsibilities of the governing board are outlined.…

Private giving through gift annuities, charitable remainder trusts, and bequests is discussed. A commitment of trustees and administrators by allocating adequate money and staff is necessary. The kinds of institutional commitments that a program administrator should insist on are outlined, along with a statement of policies and guidelines. (MLW)

Virginia Wesleyan College's planned giving program reveals the importance of such a program regardless of how modest. Advice provided includes: don't defer efforts because of small staff, know long-range needs of college, don't underestimate the potential donor, publicize bequests, begin with established constituencies, and employ retired…

The National Humanities Center in Research Triangle Park, N.C., a major center of intellectual thought that has been established through a predominantly private effort, is described. The creation of a national center for the humanities, site selection, applicant selection, and the endowment campaign are discussed. (MLW)

Computer technology and data banks are making manual storage systems outdated; yet it is difficult for libraries to obtain funding for automated retrieval equipment. Five suggestions to meet funding needs are offered. The effect on publishers of the projected decrease in book use is also noted. (SW)

Discusses the efforts of St. Gregory the Great Parish to build new school facilities for its K-8 school. Describes the efforts of volunteers to contact every family in the parish. Indicates that donations ranged from $25 to $1 million per parishioner. Discusses fund raising ideas, such as auctions and Walk-A-Thons. (AJL)

A study investigated how sustained faculty participation in research fund raising produced substantial increases in external funding while faculty morale eroded. Seven mechanisms based on principles of work motivation had been developed and implemented to help faculty increase external funding. It is suggested this situation resulted from…

Presents case studies of school district's efforts to get a school construction bond passed. It reveals multiple-year work where the districts put politics to work and succeeded in securing funding for their students' futures. Fifteen organizational steps for successful bond passage are highlighted. (GR)

College and university advancement professionals comment on when their colleagues should invest in advanced education and when it is unnecessary. The practical benefits of advanced training and the clout that credentials offer are examined, and how to determine how much and what kind of training to seek is discussed. (MSE)

It is proposed that online searching of fee-based search services offers institutional advancement professionals an efficient and often cost-effective method for researching donor prospects. Strategies for streamlining in-house online searching and for using vendor services effectively are outlined, and a number of databases and other useful…