Academics can be too snug in their institutional silos. They sometimes think of one another as competitors for students, and as a result they duplicate scarce resources in mutually damaging ways. In this article, the author wants to argue that teaching-focused institutions have much to gain from partnerships with research universities on the…

The University of Sydney has a long-standing record of commitment to social inclusion in tertiary education. The Australian government agenda has brought into sharp focus the importance of universities engaging with rural and remote communities. The University of Sydney provides placement opportunities and pathways to attract more undergraduate…

Several European universities provide entry to general engineering studies prior to degree specialisation. The potential advantages of such entry include the provision of a broader foundation in engineering fundamentals, the option for students to defer specialisation until a greater awareness of the different engineering disciplines and the…

How colleges determine who is recruited, who merits admission, who receives student aid and of what variety, which classes are offered and when, and what kind of assistance is provided to students all comprise a complex system and an emerging field known as enrollment management. Outside of the world of higher education administration, however,…

The recruitment and retention of more students, especially women and minority students, into science, technology, engineering and mathematics (STEM) programs is a critical need in technologically advanced countries like the U.S. as there is expected to be shortage of qualified STEM graduates in the future. Educators have to find new ways to…

This paper investigates higher education (HE) student recruitment practices from the standpoint of market orientation. By adopting the well-established market orientation framework of Narver and Slater [1990, The effect of a market orientation on a business profitability. "Journal of Marketing" 54, no. 4: 20-35], we examine the extent to…

As adherents of vegetarianism and veganism form a dedicated minority within the United States and constitute comparatively greater proportions of the populations at U.S. colleges and universities, this qualitative study investigates the unique challenges these communities face in higher education. The exploratory study draws upon two sets of…

Data mining hinges on one reality about life on the Web: What you do there leaves behind a trail of digital bread crumbs. Companies scoop them up to tailor services, like the matchmaking of eHarmony or the book recommendations of Amazon. Now colleges, eager to get students out the door more efficiently, are awakening to the opportunities of…

Bob Uecker, the Milwaukee Brewers' quipping radio broadcaster, makes his brief and lackluster career as a major league catcher the subject of much of his humor. About catching the knuckleball, Uecker famously said, "I always thought the knuckleball was the easiest pitch to catch." Of course, there is an even better way to catch a knuckleball, and…

This paper focuses on widening participation in higher education and the low recruitment of students from diverse backgrounds within sport-related programs. The purpose of the study has been to describe and increase the understanding of how the preconditions and premises for choosing to study "sport" appear to students from diverse…

Major troubling contours of neoliberalism and high-stakes education have common features. Consequently, the author discusses how multicultural education can serve as praxis for collective empowerment in a globalized context. The author asserts that equitable representation and localized multicultural knowledge production are the foundation of a…

Marketing is an essential component of an effective enrollment management plan. The broad mission of a comprehensive community college requires multiple, targeted communications campaigns. Institutional research can contribute to marketing success at all phases of decision making.

Getting the branding right for one's university will make a difference to student recruitment, and probably to wider perception in the community. Everyone in higher education knows, and most people outside it know, that reputation is "everything" to universities. In this article, the author draws a distinction between "branding"--which is what…

Grow Your Own (GYO) educator programs are a potential strategy for districts and universities to employ to help recruit and retain teachers of color. When designed within an asset-based framework, they emphasize equitable approaches and critical perspectives that combine the powerful roles of "homegrown" teachers, culturally-relevant…

What works to increase success for Latinos in colleges and universities? Since 2005, Examples of Excelencia has been the only national effort to recognize evidence-based practices that accelerate Latino student success in higher education. Through this process, "Excelencia" recognizes programs in three different academic levels as well…