Discusses the increase in audience research for public broadcast radio programming and how it influences decisions about programming and fundraising. The evolution of public radio's use of audience research is related to its changing conception of localism. (53 references) (Author/AEF)

Declining federal support for scientific research has led colleges and universities to turn increasingly to business for help. Ralph Nader recently complained that business threatens to take over the university. Closer examination suggests there is a problem but somewhat different and harder to resolve than that suggested by Nader. (Author/MSE)

For many colleges, universities, and teaching hospitals, the need to expand, renovate, or replace aging structures and equipment is crucial. Institutions need not be large and well known to tap nationwide capital pools. By using municipal bond insurance when issuing tax-exempt bonds for financing, they improve their credit rating and increase…

Successful college endowment fund raising requires getting more gifts from high-level donors and bringing more donors into the fold. Institutions use a variety of approaches, including greater emphasis on general giving, endowment campaigns, state matching grants, and special programs to introduce endowment giving to a larger audience. (MSE)

Bellarmine College (Kentucky) surveyed 29 peer liberal arts colleges to learn how trustees were involved in fund raising, revealing helpful information about strategies for campaigns, effect of board size and composition on trustee participation, nature of board involvement, president's role in campaign success, and moving from one campaign to the…

A survey of 300 institutions of higher education found 9 factors associated with alumni giving participation rates. These included library volumes per student; average Scholastic Aptitude Test scores of entering first-year college students; percentage of faculty with doctorates; educational and general budget expenditures per student; endowment…

Campus editors are second-class citizens in institutional advancement, paid much less than fund raisers although they reach more constituents and influence public opinion more broadly. Job responsibilities differ profoundly. Although editors address social issues, fund raisers shy away from controversy. The two can coexist if both perform the jobs…

The role of the college president is neither fund raising nor institutional management alone. In addition to these, it involves the building of community on campus, setting the stage for responsible and inclusive academic and institutional planning, and recognizing the contributions of individuals and groups. (MSE)

Private giving to colleges and universities increased 4 percent in 1990-91, less than the previous year's 10 percent. For some, fund raising was better than anticipated, but some generally successful fund raisers experienced declines. Private giving is more crucial than ever because public funds and tuition income are not increasing as in the…

Emory University (Georgia) has advanced its fundraising by leveraging a $2 million challenge from the Coca-Cola Foundation. The school publicized the challenge, made the case for an added incentive to give, and integrated advancement functions to get greater results. Challenge grants can come from industry, foundations, and alumni; and careful…

Corporations increased their giving to schools, colleges, and universities in 1993 by the biggest margin in four years, with the increase outpacing inflation. However, some warn that this should not be interpreted as a return to widespread corporate giving. Donations in 1994 are likely to increase only slightly, if at all. (MSE)

A new statistical model based for identifying potential major donors was developed from a portion (n=53,276) of the Northwestern University (Illinois) alumni database. The model, utilizing logit analysis, found that the most critical measure was individuals' past giving records. Results indicate prospects with a low past giving level will rarely…

This article proposes that a feasibility study should precede a major college fund-raising campaign. Issues to consider include what such a study can accomplish, what makes it credible, who should do it and when, how to determine who should be interviewed, time requirements, costs, consultant role, and expectations. (MSE)

This series of articles describes the Hispanic college experience. Presents brief personal accounts to emphasize opportunities for Hispanics in higher education. Discusses Hispanic fraternities and sororities, and career choices. Tells a short story about a Hispanic college student who brings her Jewish boyfriend home to meet her Cuban parents.…

The challenges of resolving conflicts between the sponsored programs administration office and the development office are discussed and the need for cooperation and role demarcation are emphasized. Steps taken by the University of Akron (Ohio) to enhance cooperation between the offices through cooperation and communication are outlined. (MSE)