The challenges of resolving conflicts between the sponsored programs administration office and the development office are discussed and the need for cooperation and role demarcation are emphasized. Steps taken by the University of Akron (Ohio) to enhance cooperation between the offices through cooperation and communication are outlined. (MSE)

The art of negotiation in college fundraising is making the right things happen once a prospective donor has been asked to make a gift. It involves listening actively, interpreting accurately, and responding appropriately. Working through donor concerns knowledgeably helps connect supporters with the school's educational mission. (MSE)

Transfer of wealth at death is being replaced in the middle class by parents' investment in their children, especially through education, and expenditure of remaining wealth during old age. Because of this inheritance revolution, colleges and universities will require new strategies for fund raising. (MSE)

Diverse funding sources used by Literacy Volunteers of America include revenue from publishing, foundations, corporations, cause-related marketing, federated campaigns such as United Way, and long-term relationships with individual donors. (SK)

Although voluntary contributions to colleges and universities was up 1.6%, adjusted for inflation, the rise does not keep pace with the 3% increase in expenses. Growth in foundation giving slowed slightly, but alumni contributions were up 6%. Figures on sources and uses of gifts and on institutions receiving them are presented. (MSE)

The concept of program life-cycle management is applied to college fund raising. Program life-cycle stages (introduction, take-off, maturation, saturation, decline) and fund-raising steps (identification of objectives, targeting of markets, estimate potential for contribution, organization, strategy development, fund-raising performance…

A followup to a 1982 survey of advancement professionals revealed that more and more advancement professionals are moving up to academe's top jobs, circumventing the traditional academic route. Respondents (n=45) said the ability to lead and to share leadership with academic staff was more important than the ability to raise money. (MSE)

Thirty-four suggestions for making college fund raising more effective are offered. The ideas focus on conserving what you have, getting and keeping extra income; finding creative donations; cutting travel and printing costs; bargaining with suppliers; using telephone, mail, and fax effectively; using creative staffing; and monitoring resource…

The University of Arizona's experience with a small-scale fund-raising project to establish a memorial scholarship illustrates that the development office's efforts in guiding a motivated group of donors can pay off. Planning elements included establishing a team, delegating tasks, handling mail and telephone calls, generating enthusiasm, and…

The American Indian College Fund has begun its first nationwide appeal for private donations, part of a 5-year effort to build a $10 million endowment for scholarships at 26 tribal colleges and to increase awareness of the colleges' existence. Foundations and corporations are responding. Sensitivity about the history and image of Indians has…

College advancement services can take the burden of many financial and analytical functions off the shoulders of development officers. Centralizing development-related financial functions can streamline clerical tasks and improve efficiency, consistency, continuity, accessibility of expertise, and capacity. Proficiency in a wide range of financial…

Alumni professionals discuss starting an alumni merchandising program. Successful merchandising should address several needs including promotion of institutional pride and alumni commitment, provision of a service to alumni, and fund raising to underwrite alumni activities. Establishing guidelines, learning the market, inhouse sales, and outside…

Colleges and universities can realize the full potential of women's philanthropy by gender-sensitive cultivation and solicitation strategies. Insights are offered into why and how women give, generational differences in giving patterns, and the real or imagined barriers to cultivating women donors. Two women in philanthropy and several successful…

A discussion of young donors to colleges and universities, usually alumni ages 20 to 50, looks at the distinctive characteristics and considerations of donors in this population and makes suggestions for finding and cultivating major gift prospects. Two young female philanthropists are profiled. (MSE)

Discusses corporate sponsorship/advertising in the public school system as a means of funding educational programs and student sporting events. Opposition to this approach is highlighted, raising the issue of ethics and adult judgments about the proper way to relate to children.(GR)