This set of papers represents the written record of the 1973 national conference for advertising educators held at Arizona State University in March. The conference focus was on current developments in the practice and teaching of advertising. The purpose of the conference was to bring insights about current advertising developments to the…

The teacher's guide is for a high school unit on personal income management, part of a family financial education program which also includes a unit on accepting credit responsibility. It can be used by teachers of any subject attempting to develop in students habits and attitudes in the area of earning, saving, and spending. The unit is based on…

The research project identifies discrete ideas, topics, and concepts appropriate to an interdisciplinary plan for consumer education, K-adult, and assigned sequence program objectives to them. The overall goal for consumer education is stated "to help the individual achieve a satisfying life style by developing an understanding of the economic…

The purpose of this consumer education module is to provide information and skills, and the ability to raise questions and find answers, while seeking the best automobile or motorcycle buy available for the money. The module may be used for a full or part semester course. The five sections (cars and the consumer, renting and leasing cars, cars and…

The Sodus 1972 Summer Migrant Program entailed many facets to project learning experiences for the migrant of all ages. Its major goal was widening the migrants' experiences so that they might have more control over their own destiny. The 4 major phases to the Sodus Program's operation included the day care center for infants; the Summer Migrant…

The second unit of the second grade level of the Focus on Inner City Social Studies (FICSS) series (see SO 008 271) continues to build upon the economic principles introduced in grade one. Specifically, the focus is on the procurement of essential and non-essential clothing. The learning activities help students to learn the sources of fabrics,…

GRADES OR AGES: 9-12. SUBJECT MATTER: Home economics; clothing and related areas. ORGANIZATION AND PHYSICAL APPEARANCE: The guide provides for four semesters with special provision for high school boys and adults. There are six main sections: 1) basic clothing and grooming for the teenager; 2) clothing construction and consumer education for the…

The impetus for the national conference on consumer and homemaking education which resulted in this guide was provided by Part F of the Vocational Education Amendments of 1968, which recommended the expansion and redirection of consumer and homemaking education. The main body of this guide consists of papers presented by the task force and revised…

One of eleven modules developed for secondary school consumer education, this document emphasizes the need of the consumer, especially the disadvantaged consumer, to understand the law and the protection it can offer. The material is presented in three columns: understandings (usually formulated as questions followed by commentary), suggested…

The seven interpersonal relations units in the consumer education guide are: Expressing Satisfaction or Dissatisfaction with Consumer Goods and Services, What to Do in Case of a Financial Crisis, Bridging the Generation Gap, Rebellion, Emotions, Discovering Myself, and Dual Role (homemaker/wage earner). Grade levels of the units, are…

The following course outline has been prepared as a guide to help the student become aware of and perform operations concerned with offset lithography, intaglio printing, screen process printing, and the allied occupations. A prerequisite to the course is "Meet the Press." The total number of hours of instruction is 45 of which…

High and wasteful energy consumption practices have become a part of the American life style. The United States, with six percent of the world's population, is responsible for 33 percent of the world's energy consumption. Americans are now faced with shortages of primary fuels, especially natural gas and oil, and with stringency of electric power…

To explore ways of adapting cooperative extension education to help urban poor families solve their home management and consumer problems, the Cornell-OEO project trained and then employed 38 South Brooklyn women as family assistants to work with over 500 local families. The dynamic program changed frequently during its 2 year term as its range…

GRADES OR AGES: Junior high school. SUBJECT MATTER: A language development unit for reading, writing, speaking, and listening. ORGANIZATION AND PHYSICAL APPEARANCE: The introductory material explains the philosophy behind the unit and the way in which it should be taught. There are ten lesson plans and a short bibliography for teachers of books…

Six groups of disadvantaged, unemployed adults in vocational training centers were measured for cognitive performance gain, attitude change, and self-reported behavior change after a televised course in consumer information. The course consisted of 16 half hour programs which used a non-classroom format followed by discussions. General conclusions…