Three trustees and three journalists join in a roundtable discussion of how colleges and universities can improve relations with the news media. (EV)

Camps should always have a crisis management plan, but the events of September 11, 2001, make it especially important. Honest communication with parents is paramount--directors should choose their words carefully and control the tone of their voices. Examples are given of crises involving weather, transportation, and a shooting. Questions to…

Presents preliminary findings about practitioners' attitudes to postgraduate education in journalism and public relations. Discusses implications for university education, vocational specialization and continuing professional development in light of current debates on professionalization, the tertiary education sector, and the nature of knowledge…

Describes how the University of Washington, Tacoma, a 10-year-old urban university, has turned community relations into its biggest asset and a key part of its academic success. Discusses community relations strategies for fund raising, facility development, and legislative advocacy. (EV)

Image-building consumes scarce resources without boosting school or student success. School districts should spend more time explaining their schools' mission and their efforts to support student achievement. Administrators should start at the top, talk to their people, and focus parent resources on learning. Web resources are listed. (MLH)

This article explores the potential and reality of using the academic library Web site to market library resources and services, for fundraising, and to market special events. It explores such issues as the placement of a link to academic libraries from institutional home pages and the use of a library Web site to include links to news, exhibits,…

The 50th anniversary of "Brown v. Board of Education" in 1954 also recalls the anniversary of "Lau v. Nichols", decided exactly 20 years later in 1974. The two decisions were monumental in the history of civil rights and, interestingly, have shared similarities in the ways in which they have been reinterpreted since they were…

In this article, the authors explore this new level of tribal political sophistication and how the tribes sought to pressure state legislators by pursuing a public relation campaign centered on issues of economic interest and sovereignty. Though they have been unsuccessful in recent legislative sessions, there is evidence of a growing…

A central mission of the United States Institute of Peace (USIP) is the promotion of international conflict resolution education by assisting and supporting colleges and universities in their efforts at developing and offering programs, courses, and activities that focus on international peace, conflict, and security. Over the years, a number of…

This article provides a community relations professional the rationale and background regarding the use of Universal Instructional Design in classrooms. It also provides community relations specialists with a communication plan for educating the public on Universal Instructional Design via a teaching and modeling approach. Results of a recent…

In the nearly two years that the author spent on community-college campuses in California, New York, Illinois, and Colorado, he met hundreds of dedicated but often frustrated teachers and administrators. In this article, the author describes what he experienced in the community colleges, identifies the shortcomings of community colleges, and…

This research evaluates websites from 200 "non-deviant" and 200 "deviant" non-profit organizations to better understand the relationship between the type of advocacy group and the visual imagery used for self-representation. Seventeen of 21 variables measured for this study found no difference between non-deviant and deviant non-profit…

This article examines a 2004 crisis event that occurred when the president of a small private Catholic college was accused of sexually molesting boys earlier in his career. It discusses the crisis response of college officials with the institution's various publics, including students, faculty, alumni, and the media. Our purpose is twofold. First,…

Electronic newspapers offer a new media channel for public relations materials, but a study of their proposed use and implications for the profession does not fit well into already established research areas. This paper reviews the development and features of electronic newspapers and suggests new avenues of research and uses pertinent to the…

A global approach to public relations education is needed as other countries look to the European Economic Community or elsewhere for their models of public relations. In the United States, the present state-of-the-art in public relations is more nascent in development than professionals acknowledge or even realize. Although academics in public…