This study investigates the extent the Library factors into college choice; impact of recruitment efforts on Library service is also considered. Much is written about college choice, but a literature review reveals little about Library influence. A survey was administered to students who currently attend college, or have in the past, that asked…

Purpose: Through examination of a case study this paper aims to describe a brand re-positioning exercise and explore how an emotionally driven approach to branding can help create meaningful connections with potential undergraduate students and can positively influence choice. Design/methodology/approach: The paper's approach is a case study…

Massification of higher education has not been able to solve societal issues in the UK to the extent originally envisaged. Whilst universities have achieved increased student numbers and widened participation from various societal groups, those coming from socially disadvantaged groups can still often have a very different experience of university…

Many universities are pursuing increases in on-line course offerings as a means of offsetting the rising costs of providing high-quality educational opportunities and of better serving their student populations. However, enrollments in online courses are not always sufficient to cover their costs. One possible way of improving enrollments is…

What's working in student recruitment and marketing at the undergraduate level? To find out, Noel-Levitz conducted a 97-item, Web-based poll in April of 2011 as part of the firm's continuing series of benchmark polls for higher education. Among the findings: (1) The "top 10" most effective practices in 2011--across public and private, two-year and…

In the last years the quality of Higher Education (HE) system and its evaluation have been key issues of the political and scientific debate on education policies all over Europe. In the wide landscape that involves the entire HE system we draw attention on the third level of its organization, i.e. the Ph.D. In particular, this paper discusses the…

Recent legislation in Florida mandated that all school districts open at least one career academy by the 2008-2009 school-year, impacting career academy implementation dramatically. As the number of career academies in Florida increases, ensuring success requires attention to the complexities of implementation. Qualitative research conducted with…

Lewison and Hawes (1997) discuss target marketing strategies of differentiated, concentrated or orchestrated marketing in their article "Student Marketing Strategies for Universities." While the authors agree with some of the suggested strategies and reasons behind them, their perspective as faculty teaching in a graduate education program offers…

The purpose of this study is to provide an overview of changing patterns since the mid-1990s in the Korean government's policies for internationalizing its higher education system. The study examines the driving forces behind the government's internationalization policies for Korean higher education, how the internationalization process affected…

This study determined the student profile and enrollment of the three Universities in the University Belt. It also found out the respondents' level of consideration concerning the institutional image indicators that served as basis for attracting prospective entrants. Descriptive statistics revealed the following: most of the respondents belonged…

For more than a half century, concerns have existed about the persistent underrepresentation of African American students in gifted education and advanced Placement classes. Various recommendations to reverse underrepresentation have been proposed, with the majority focusing on testing and assessment instruments. Nonetheless, progress has been…

This paper considers gendered patterns of participation in post-compulsory STEM education. It examines the trajectory of learning that takes students from A-level qualifications, through undergraduate work and into employment or further study. It also uses a long-term view to look at the best available evidence to monitor participation and…

An innovative vertical integration model for recruiting to GIS education was introduced and tested following four driving forces: curriculum development, GIS presentations, institutional collaboration, and faculty training. Curriculum development was a useful approach to recruitment, student credit hour generation, and retention-rate improvement.…

The education of doctoral chemists contributes to the chemical research enterprise and thus to innovation as an engine of the economy. This quantitative analysis describes trends in the production and diversity of chemistry Ph.D. degrees in the top-50 U.S. Ph.D.-granting departments in the past two decades. Time series data for individual…

Problem Statement: The "right selection" of doctoral candidates is of great importance for the effectiveness of doctoral programs. There are programs in which one can directly begin with the dissertation, as well as programs that require the completion of credits through mandatory and elective courses. It is widely accepted that academic…