This paper explores two of the tensions Tarc identifies in the history of the International Baccalaureate (IB) Diploma: firstly, between its design for meritocratic competition and its internationalist vision and, secondly, between the IB as a global commodity and its localised interpretations. Using data from three case studies of Australian…

This ethnographic case study explores one mid-western state university's response to the challenge of culturally and linguistically diverse (CLD), especially Latino/a, student recruitment and retention. BESITOS (Bilingual/Bicultural Education Students Interacting To Obtain Success) is an integrated teacher preparation program implemented at a…

The nation seems to have suddenly awoken to the reality that for-profit academic institutions are a force to be reckoned with. For so long, they have been ignored as inconsequential, second-rate competition, and vilified for their greed and lack of quality. Two events have changed their image into something far more formidable: (1) the realization…

This article explores the possibilities of epistolary criticism within the realm of sport studies and aspires to encourage scholars to consider the use of non-traditional sport memorabilia and source materials when telling emotive stories about sport and sport practices. The use of letters and the letter-writing format to tell a personal narrative…

Rebranding and positioning a school district has become critical to satisfy the "customer's" appetite, enhance public relations, and advance consumer perceptions. A service design model provides a district with the framework to advance its position by identifying attributes and prompts to satisfy customer needs and increase student…

Prospective college students regularly read in promotional literature that the college experience is personal and unique to each individual. However, if their experience in the recruitment process proves otherwise it is difficult to convince students that they can each have a personal relationship with the institution. Small colleges can overcome…

This article describes the creation of the Master of Science of Computer Science and Information Systems at University of North Carolina Wilmington. The creation of this graduate degree was funded by the Sloan Foundation as a new type of program, the Professional Master's. The program was designed with significant industry input, and is truly…

The United States has long been a world leader in educating students from other countries. With the exception of temporary declines immediately following the terrorist events of September 11, 2001, the trajectory of international student enrollment has been steadily upward. However, since 9/11, other countries have increased their efforts to…

The purpose of this study was to examine perceptions of various enrollment management functions at a subset of four-year public institutions. Specifically, this study compared perceptions of academic administrators with enrollment managers as they related to the availability, need, and effectiveness of certain enrollment management functions. In…

This monograph focuses upon areas of special concern to those working with honors at smaller colleges and universities: mission, recruitment, facilities, administration, budget, and curriculum. In each area, the author makes some general suggestions about overall operating principles, note specific issues that can lead to difficulties, and suggest…

Increasingly organizations are recognizing the value of establishing close relationships with their customers. Despite this, research has not deeply explored how the intangible aspects of relational exchange such as customer satisfaction, as well as affective commitment, calculative commitment, and trust, combine to determine loyalty in the…

In this paper, we situate the findings from the studies in this thematic issue within the current policy environment that influences the status, rankings, and funding contexts for doctoral programs in Physical Education Teacher Education within and across institutions. We identify common challenges that these doctoral programs are confronted with…

Branch campuses can thrive in the extremely competitive environment of higher education, because of their commitment to access and their relatively low cost of operation. Success, however, depends on understanding the preferences of adult learners and other place bound students. With targeted programs, focused services, careful financial…

The Ruffalo Noel Levitz (RNL) Satisfaction-Priorities Surveys are the national standard for benchmarking student satisfaction in higher education. Since 1994, more than 2,900 colleges and universities have used the surveys to evaluate students' concerns that influence student success, college completion, student recruitment, strategic planning,…

In this article, Sheila Schulte and Rahul Choudaha state that recruiting international students is costly but rewarding financially and academically, so the loss for an institution if these students are not retained is considerable. The authors describe the results from an NAFSA study that revealed many international students leave or consider…