It is argued in this book that while there can be a significant payoff for deferred giving programs, it is important to determine their cost effectiveness. Modern business methods of cost accounting, benefits analysis, and actuarial and econometric forecasting are applied to the Pomona College plan, whose study was supported by Lilly Endowment,…

A program of service provision by medical technology program faculty at Northern Illinois University is described. The faculty offer their laboratory expertise to other university faculty and to graduate students who require blood testing in their research design. The services requested and the reimbursement for the services can be negotiated by…

The study of state government involvement in public radio which is reported in this handbook was conducted to collect information on the legislation, agencies, funding formulas, regulations, and politics in each state for use by station managers, state administrators, and state legislators. The first of two volumes, this handbook includes a…

The second volume on state government involvement in public radio contains statutes of the 50 states, as well as the District of Columbia, Puerto Rico and the Virgin Islands, that affect public radio and television. The compilation is up-to-date as of January 1980 and includes not only laws, but also relevant gubernatorial promulgations and formal…

Designed for a nonprofit organization executive, this book suggests how to start and run an increasingly profitable program for attracting the kind of gifts that will be repeated year after year. Preliminary preparations, the launch and administration of a campaign, four ways to reach higher goals, and annual giving ideas from education, health…

This study cites examples of fund raising ideas and activities of neighborhood and community improvement groups in Seattle. The intent of the study is to offer documentation and analysis of successful fund raising activities to other nonprofit, voluntary community groups which are interested in seeking financial support for their activities.…

Guidelines and rationale for a structured program of contributions that could be approved by top management and the board of directors and disseminated to shareholders and the public are provided for those seeking to reassess current corporate support and for those developing an educational support program. Corporate benefits in terms of educated…

The texts of three speeches on corporate giving to higher education are presented. In "The Potentials for Corporate Support of Higher Education--Realism Revisited," Hayden W. Smith outlines current corporate giving to education and trends in giving since 1950, a period during which changes in the law have encouraged the practice. These…

Guidelines for evaluating the public relations activities of nonprofit organizations are presented. Evaluation methods frequently include one of three major forms: (1) comprehensive audit conducted by a new staff member or an outside consultant; (2) regularly scheduled administrative review; or (3) short-term review following every activity. The…

The steps followed in setting up a college writing center are outlined in this paper, and comments from two graduate students who worked as full time tutors in the center are presented. The first section of the paper describes the way faculty members determined the type of center needed at their university, how they first envisioned the center,…

The last in a series of four, this report describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public radio, reaction to on-air fund raising and programing on public radio, and audience reactions to on-air fund raising by public television stations. Discussion centers on…

Fund raising ideas for colleges and universities are compiled in a handbook of articles from "CASE Currents." The first section discusses the annual fund drive in such articles as: "Start that Habit Early--Senior Giving '5X'" (Lynn Segall); "Join Hands with Lost Friends" (Jeanne Knoerle); "Match Those…

Sample questions from a perspective donor to a college administrator are presented that deal with institutional mission, how well the trustees are informed, faculty age, administrator background in management, use of past foundation grants, institutional flexibility, and student values and priorities. (LBH)

More colleges than ever are turning to capital campaigns. Goals have grown so large, and accounting practices so liberal, that experienced fund-raisers tend to discount most announced campaign achievements. The Philanthropic Roundtable, an outlet for conservative views, will subject foundation giving to greater scrutiny. (MLW)

Washington College, a small liberal arts college on Maryland's Eastern Shore, revitalized its fund-raising program, adding an aggressive marketing strategy and a new emphasis on major gifts. They used a three-step process: assessed their situation, solidified their development program, and used that to support a big-gift campaign. (MLW)