An informal statewide coalition of institutions from Missouri, Missourians for Higher Education (MHE), undertook a 2-year, $250,000 public information campaign. MHE focused on four goals: to elevate state support of higher education; to increase gifts from private sources; to develop new markets for Missouri's institutions; and to stimulate…

More than 90 percent of the American Association of University Women's Educational Foundation funds comes from the association's 150,000 members. Awards for graduate study, postdoctoral studies, and international fellowships are reported. (MLW)

Identifies and discusses eight essential points for day care center directors to consider when managing a successful annual fund-raising drive. (BB)

Rapid turnover is posing a threat to fund-raising efforts. Suggestions on how to find a more systematic way to reduce it are provided including: define needs of the institution, define type of person needed, prepare the job description, match professional backgrounds, and characterize the ideal person. (MLW)

Summarizes expert forecasts on the probable responsibilities of industrial teacher education department leaders in 1990, as presented in a survey of 25 experts. Responsibilities will include resource management, recruitment of academically able students, and acquiring adequate funding. (CH)

Incidents in the 1986 election year have called into question the appropriate role of senior administrators and trustees of public universities who want to participate in state political campaigns and the balance of personal rights to involvement with the need to preserve their institutions' independence. (MSE)

Business researchers and marketers find certain databases useful for finding information on investments, competitors, products, and markets. Colleges can use these same databases to get background on corporate prospects. The largest data source available, DIALOG Information Services and some other databases are described. (MLW)

Complex institutional problems require comprehensive and complex solutions, including such strategies as defining or redefining institutional mission, finding a market niche, planning, cutting costs and increasing income, structural change, enterprising leadership, and using existing assets and good luck to best advantage. (MSE)

Examines five themes related to establishing a successful development program; i.e., articulating institutional aims or mission and the educational program supporting the mission; forming the development program and financial support phases; professionalizing the staff; recruiting, training, and serving volunteers; and identifying, cultivating,…

Discusses signs of a school's readiness to initiate an institutional development program; e.g., the school's leadership understands and appreciates the school's history; the school's mission and needs for growth and change are clearly understood; existing resources are soundly managed; and leadership understands its role in financial development.…

By combining phonathons with direct mail, colleges can make their solicitation more personal and more effective. The use of student callers is advocated, and the use of the telephone-direct mail program by St. Louis University is described.

A study by Andrew M. Greeley and Joe Spaeth in 1972 that offered clues about why people support higher education institutions was used by Brown University to improve their alumni program. A survey of Brown's seniors provides data on student attitudes about Brown and their involvement as alumni.

A study to provide some measurable benchmarks of the advancement process at small colleges is described. Data are presented on budgets, spending per function, professional staff, chief advancement officer, support staff, recruitment costs, fund-raising revenues and costs, and developing institutions. (MLW)

A campaign to create an endowed chair in surgery for the Vanderbilt University Medical Center is described. More than $1.1 million was raised in less than six months for the chair, and a new set of prospective donors was found. (MLW)

Doane College used church connections to bring its message to corporations. Doane's success was attributed to a careful assessment, a small but influential group of solicitors, and a strategic approach that suited the staff, the budget, and church affiliation. (MLW)