Doane College used church connections to bring its message to corporations. Doane's success was attributed to a careful assessment, a small but influential group of solicitors, and a strategic approach that suited the staff, the budget, and church affiliation. (MLW)

Suggestions are offered for raising funds for physical education programs on school, community, state, and federal levels. (DF)

The process of obtaining state capital assistance, as learned by the Capitol Institute of Technology, consists of several stages: determining strategy, making application with a strong case, preparing for agency review, review by the governor, and dealing with the legislature. (MSE)

A marketing model is described as a framework for applying major marketing management principles to public school business management and is illustrated with the case of a hypothetical district's use of the plan. (MJL)

Finding and coordinating funding to support comprehensive services and service delivery mechanisms for young children and their families is a continuing challenge for local policy makers and community leaders. In the wake of federal welfare reform, policymakers and program developers are increasingly interested in developing new investments for…

Despite widespread support for out-of-school time programs, many of these programs rely on time-limited core funding and struggle to find new funds to sustain their programs and initiatives as initial grants expire. This report provides concrete tips and examines ways out-of-school time initiative leaders have succeeded in replacing initial seed…

As part of the annual Yankelovich Monitor survey, extensive demographic, attitudinal, and product usage data were gathered about people who donate money to public broadcasting. Of the total population polled, 11% said they had donated to public television, and 4% said they had donated to public radio in the past two years. This report explores the…

This paper describes the development of the Penang Public Library (Malaysia) Children's Library. The first section discusses the role of the community. The second section provides background, including library objectives drawn from the key missions in the UNESCO Public Library Manifesto. The third section addresses creative strategies for…

Telephone surveys are faster and only slightly more expensive than surveying by mail. One successful effort involved planning, setting objectives, studying market research techniques, drafting a questionnaire, using computers when feasible, sending a presurvey mailing, doing the calling, and preparing a final report. (MSE)

Describes Cuyahoga Community College's (CCC's) success in convincing Northern Ohio voters to increase property taxes for the college's benefit. Highlights CCC's research-based campaign strategy, its focus on recession victims, fund-raising for the levy campaign, student success story features on television and in newspapers, door-to-door…

Independent schools should consider installing computerized records management and word processing in development offices for efficiency, cost containment, better service, targeted solicitations, and information availability for decision making. However, an understanding of what can and cannot be accomplished is essential in deciding on computer…

Parent involvement in institutional advancement and fund raising can take a variety of forms: dances, class participation, applicant interviews, recruitment, telephone and other fund raising, and sponsorship of social events as well as annual giving. Guidelines for parent programs are suggested. (MSE)

Issues in the continuing financial support of "Notre Dame Magazine" are discussed, such as overcoming administrator skepticism of the magazine's purpose and effectiveness, the editor as fund raiser, voluntary subscription programs, enhancing subscriber interest, recordkeeping, combining fund raising with subscriptions, and streamlining…

Steep cuts in federal aid to higher education have broad implications for the future of U.S. society. Even if federal funding can be saved, however, institutions must look increasingly to private sources for financial support. New tax laws provide other incentives and disincentives for giving and should be carefully considered. (MSE)

Describes successful and innovative fund-raising procedures used to build a permanent campus at Three Rivers Community College. Procedures included establishing a priority order, utilizing the Job Corps, involving the community, applying for Economic Development Act grants and state aid, and private sector fund-raising. (DMM)