The author suggests to Catholic school administrators that they look beyond short-term, local fundraising and create a long-range development plan which includes carefully articulated school goals, good public relations, and attention to new funding sources. (SJL)

A parent and the music supervisor from the Ridgewood Public Schools in New Jersey describe how parents formed the Friends of Music association to provide moral and some financial support to the district's music education program. (Part of a theme issue on the crisis in music education.) (SJL)

How Hampden-Sydney College achieved 50 percent alumni participation in its annaul fund appeal is described. The plan included national and regional phonathons, an intensive mailing campaign, and an alumni contact program through area clubs. Some tips included: using alumni volunteers, enlisting student workers, and using the president and college…

Although colleges and universities have been aggressive in making capital improvements to conserve energy, their efforts have been hampered by limited capital funds. Decisions about capital investments tend to be complex because of the interrelatedness of conservation strategies and the need to consider the cost advantage of alternatives.…

The president is the chief strategist, chief definer, and chief planner. Managing the advancement process demands organized involvement of significant people, setting an appropriate tone, working well with well-chosen colleagues, and organizing the institution to bring the programs and the people together in academically "respectable"…

Of the critical elements of presidential responsibility, the first is that the president must not only articulate the institution's overall mission but also stand as an honest conscience in judging how well the mission is being fulfilled. (MSE)

Advancement for the small public institution means providing resources for three prime missions--teaching, research, and public service. Identifying the resources means the president must know the institution's business, and acquiring the resources demands demonstration of effective political leadership. (MSE)

Institutional advancement is a management process that requires coordination, not only of how resources are acquired but also how they are allocated, utilized, evaluated, and accounted for. The president cannot tolerate poor performance by any member of the development team. (MSE)

The role and responsibility of trustees of private colleges in fund raising are discussed. Four areas are identified: (1) concentration on large gifts, (2) alumni financial support, (3) the voluntary support of the friends and non-alumni of the college community, and (4) deferred gifts. (MLW)

Studied the funding sources of student services in public and private colleges. Half were not seeking grants. The most successful were the larger colleges and those in the public sector. Of the 50 colleges surveyed, most relied on government funding. (JAC)

Ten elements are suggested for successful special alumni or fund-raising events: adequate planning time, centralized leadership, wise personnel selection, careful program structuring, attention to detail, special touches that add showmanship, provisions for eventualities, special treatment for special guests, media planning, and follow-up. (MSE)

The Philadelphia College of Art has planned cultural events in keeping with its educational mission and presenting the institution's best image. Among the guidelines followed: making each event distinctive, making the event valuable to participants and making all events complement one other. (MSE)

A successful community festival will be unique, will fit the character and interests of the community, and should be headed by a versatile coordinator who can administer fund raising, publicity, and recordkeeping. (RJG)

An effective technique of increasing corporate giving is the organization of "Percent Clubs," as pioneered by the Dayton Hudson corporation of Minneapolis. The goal is to increase total corporate giving from 1.8 percent of GNP to at least 2 percent with the ultimate goal 5 percent. (MLW)

Charitable remainder trusts and charitable income trusts are discussed as essentials in any "marketing mix" of gift-giving options. Unitrusts and annuity trusts are described and tax benefits of the charitable income trust are explained. (MLW)