Discusses the application of the marketing concept in higher education. Defines the marketing process as an internal and external process. Outlines the role of administrators in this process. Considers marketing and college admissions, organizational development for marketing, financial aid, and student needs. (RC)

Differences in standards for identifying gifted students in the elementary and secondary schools can cause problems. These usually result from an emphasis on interdisciplinary units of study in the elementary grades and tightly structured departmentalized middle/junior high schools. (DB)

The need for the tertiary college, a post-16 institution offering a wide range of vocational and nonvocational, full-time, part-time and sandwich courses in preparation for work, leisure or higher education, is advocated. The tertiary college system can also provide opportunities for economies in operation. (MLW)

West German and English teachers completed questionnaires and interviews about stress situations and responses. English teachers identified more stress situations than German staff, who felt more certain of their roles and more involved in school decision-making. Both reported poor staff communications and disruptive pupil behavior as their major…

Teachers have strong subject loyalties and thus strong subject identities which are reinforced by social interaction within their department and by isolation between departments. Needlecraft teachers in contrasting organizational frameworks are used to illustrate subject identity (f=fiche number). (Author/CP)

This article discusses the comprehensive secondary schools which have so far been created in West Germany. It points out the ways they differ from English comprehensive schools, summarizes research results, and looks at teacher training needs. (SJL)

The authors elaborate a strategy for public school improvement that involves (1) collaboration between teachers and administrators in planning and decision making and (2) decentralization of school administration. New roles for teacher unions and professional associations are described. (SK)

Illuminated elements of client control processes as they become manifest in the activities of specialized personnel in a large organizationally complex high school. (Author/AM)

The experience of middle-school reformers during the past 30 years has shown that administrative/organizational changes are more easily achieved than changes in people. Using teaming, block scheduling, and other middle-level approaches to personalize high schools and make them more relevant may help today's adolescents regain feelings of purpose,…

Describes a study of class assessment meetings in Swedish secondary schools, focusing on communicative practices in these meetings, how interactional patterns are reproduced by the participants in the meetings, and how these patterns are linked to the social organization of schools. Findings indicate that time constraints and a standardized agenda…

Examined the nature and extent of the school principal's role in affecting student learning. Found no direct effects from the principal's instructional leadership, but did find an indirect influence on overall school effectiveness through actions that shape the school's learning environment. (ET)

Presents information gained while working with English language teachers in Russia in the fall of 1999. Describes the school system within Russia as well as information on the structure of schools in Russia. Explores characteristics of Russian schools and the challenges to Russian education. (CMK)

To counter the factory model, Elizabeth City-Pasquotank (North Carolina) Public Schools have adopted a knowledge-work organization metaphor and applied it to four school subsystems: organizational structure, student accomplishments, teaching and learning, and assessment. Viewing the school as a knowledge-work organization elevates students to…

According to John Chubb's research, the more influence principals (relative to that of superintendents, district offices, unions, and school boards) had over hiring and firing teachers, curriculum decisions, instructional methods, and disciplinary policy the more effectively organized schools were likely to be. Chubb recommends a public education…

Parallel issues in work and schools are cited and discussed. This article suggests that the organizational structure of schools contributes to lowered teacher morale and creativity; and concludes that school policymakers must learn the lessons of industry: Give employees a stake in the system by decentralizing decision making. (IAH)