A guide to planning college and university anniversary celebrations that attract the attention of both friends and strangers recommends creating substantive programs related to current public interest; faculty involvement; broad-based and varied programing; media participation; attention to both past and future; and adequate budget. (MSE)

A study of 18 women's colleges relatively successful in maintaining enrollment strength suggests that endowment size and market sensitivity are the determinants of success. Well-endowed colleges should plan to maintain large endowments, with some adjustment for changing conditions and educational needs among women. Less-well-endowed colleges must…

A partnership between Mount Holyoke College and a cash-starved school system led to the opening of Holyoke Magnet Middle School for the Arts. Only 20 percent of the school's budget is funded by the district; more than $500,000 is raised from outside public and private sources. Offers fund-raising tips. (MLF)

College presidents who are successful at fund raising believe they are responsible for creating their institutions' fund-raising climate and that their enthusiasm for their institutions' mission and goals enhances giving. The president's effectiveness is an important factor in whether an institution prospers. Trustees should help through active…

During a seminar on May 5-8, 1990, the university development staff of the University of Notre Dame (Indiana) shared its knowledge with Catholic elementary and secondary school leaders to promote increased support for local schools and dioceses. The 157 participants heard presentations on school development and fund-raising issues. (SLD)

An informal survey of ghostwriters confirmed that communication is vital to success, with strategies including careful listening, getting to know the speaker well, understanding the audience, accurately reflecting the speaker's viewpoint, and fine tuning the mechanics and tone of the speech. (MSE)

Redirection of resources is an effective means of replying to institutional decline and managing conditions for growth. Ohio Wesleyan University used admissions spending and emphasis to increase student revenue, build reserves, and achieve specific objectives. Successful gift solicitation and issuance of debt can provide funds for other goals.…

Changing priorities in corporate and foundation giving, and sometimes in individual philanthropy, pose new challenges and create new opportunities for sources of external funding. The institution of higher education must prepare well for its requests, search carefully and persistently for new donors, make an effective case, recognize donors…

A study examined factors motivating and hindering college faculty (n=248) in pursuit of grants, focusing on differences between tenured and non-tenured faculty. Results suggest non-tenured faculty perceive motivational factors and barriers differently than tenured faculty. Concluding that adequate training in grant writing is essential, it is…

Fueled by a robust economy, rising stock market, and popularity of planned giving, total gifts to higher education rose by 15% in 1998, the third straight year for double-digit gains. Giving increased at most types of institution, according to a survey of 1,034 colleges and universities. Nine institutions reported individual gifts of $50 million…

Argues that researchers must adopt different personas when looking for research support and when researching: one demands business skills, the other requires interpersonal skills. Discusses issues associated with identifying and securing grant money, and aspects of doing qualitative research. Suggests future problems of compatibility between…

Describes the collaboration between the school districts in western New York and the Buffalo Philharmonic Orchestra (BPO). Explains that when the Orchestra was forced to close, the schools bonded with the BPO and had "community nights" in which students performed before the concerts, involving parents and the community, to help raise…

Increasingly, college and university development officers are using pay incentives to improve staff performance and motivation. Such efforts should include development of a statement of values, multiple evaluation measures, encouragement and reward for teamwork, realism and fairness, disciplined implementation of policy, investment of necessary…

Discussion of fund-raising in academic libraries addresses issues of major gifts, capital campaigns, organization, staffing, constituency, and the role of the library development program within the academic community. Highlights include library administrator roles, goals, centralized versus decentralized development, and creating a major-gifts…

As businesses reduce unrestricted giving to colleges and universities, competition for dollars has increased dramatically. Companies see giving as a way to address critical social, educational, and economic issues and also as part of their marketing strategy. To gain funding in this environment, the institution must maintain its uniqueness while…