During the last 30 years, direct mail campaigning has become an integral part of the political process, and more recently has also become an influential fund raising tool for other political and religious groups. Analysis of over 70 examples of direct mail campaigns reveals at least 4 major content norms featured in most direct mail. First, the…

This book is the first of two comprising the Guide to Proposal Writing and Project Management in Vocational Education that outlines processes involved in the writing and fundings of proposals. The second book is available separately (see note). Two of the four parts into which the guide is divided are found in each of the books. Part I, Planning a…

Fund raising should be considered a major part of the business of every voluntary organization, even if the organization has relatively small fund raising goals. Voluntary agencies concerned with children should keep in mind the following: (1) public fund raising campaigns can provide a substantial proportion of the funding requirements of many…

A nontechnical guide on practical promotional and managerial aspects of deferred giving is presented to aid nonprofit organization executives. Contents include the following topics: types of deferred gifts; organizing the deferred giving program; staffing the program; recognizing the deferred gift prospect (age, past interest in your program,…

This report, issued by the National Institute on Drug Abuse, contains brief descriptions of program practices deemed innovative, unique, or facilitative, and potentially capable of adaptation by other State and local level program managers. The material was obtained through random contact with professionals around the country. The report attempts…

A handbook for a community relations coordinator for Literacy Volunteers of America, Inc. is presented. An explanation of placement and advance planning is included. Information on flyers, posters, and newsletters; advance preparation of photographs, identifying them, and getting releases; and examples of news releases and steps in preparing them…

The paper identifies public and private sources of funding for handicapped children's projects. Section 1 explores public sources of funding at the federal, state, and local levels. For each source identified, the eligible population and local or state contact person is provided. Among program sources described are the Division of Innovation and…

This report, the second in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Specifically, reaction to on-air fund raising is the focus of this discussion. Data…

Outlines variables related to success in securing federal monies and in establishing programs of private gift solicitation for the support of community-based programs. (AYC)

The Student Loan Marketing Association (Sallie Mae) is a private profit-making corporation chartered by Congress in 1972 to create a secondary market for Guaranteed Student Loans (a program established by Title IV-B of the 1965 Higher Education Act). Sallie Mae's job is to help lending institutions thaw frozen cash and make more loans. (BM)

The key variable in attracting private financial support is no longer private versus public status. Instead it is institutional prestige and a number of factors related to perceptions of institutional value, including direction, mission, strength of leadership, and distinctive features. (MSE)

Examines the changes occurring in the U.S. presidential and congressional finance system from the 1970s to the present and the problems and proposed reforms of the current system. Concludes that escalating costs and special interest influence in congressional elections must be controlled. Lists suggested paper topics and readings. (GEA)

One college administrator suggests that changes in the tax laws will not adversely affect philanthropic giving. An action agenda for the consideration of board members is presented. (MLW)

Brown University's Third World Alumni Activities Program is described. The program is designed to get alumni of African, Hispanic, Asian, or Native American descent involved in alumni activities, student recruitment, and fund raising. (MLW)

Major reference collections about foundations and grants operated by the Foundation Center and cooperating collections operated by U.S. public or university libraries and in several overseas locations are listed, with addresses and telephone numbers. (MSE)