The Kalamazoo Promise provides a scholarship for full tuition for any high school graduate from the district who's been accepted to attend a Michigan postsecondary institution. The Promise has changed the attitudes of the students, their parents, and the community and has combined with other efforts to promote successful reform and systemic change…

Higher education institutions are in the battle of a lifetime as they are coping with political and economic uncertainties, threats to federal aid, declining state support, higher tuition rates and increased competition from for-profit institutions. Amid all these challenges, these institutions are pressed to keep up with technological demands,…

Information and IT are central to virtually every industry in which the United States plays a leadership role--financial services, entertainment engineering, aerospace, medicine, law, agriculture, and dozens of other fields--yet colleges have failed to attract, teach, and produce a new generation of information professionals to meet the growing…

People live and work in an era of transformation and uncertainty; they know that things are changing, but they are not sure where they are headed. One of the key forces of change is the enormous flow of information that individuals and institutions consume and produce. Awareness of knowledge flow is essential, but so is the sense that neither…

A new responsibility--"brand management"--has developed for some boards of trustees as competition for high-achieving students and various types of resources has intensified. As this competition has grown more intense, and as alumni and donor response to publicized rankings has grown more strident, trustees have begun to focus on brand strength…

In this article, the author talks about strategies for success in recruiting and retaining Hispanic students. One strategy suggested by Raul Lorenzo, account director for Bauza & Associates, a Hispanic marketing agency that helps colleges and universities recruit and retain Hispanic students, is that institutions need to speak to the heart as well…

Nowadays, universities are making extensive efforts to attract prospective students to the fields of electrical, electronic, and computer engineering. Thus, outreach is becoming increasingly important, and activities with schoolchildren are being extensively carried out as part of this effort. In this context, robotics is a very attractive and…

Cybernetics is a broad subject, encompassing many aspects of electrical, electronic, and computer engineering, which suffers from a lack of understanding on the part of potential applicants and teachers when recruiting students. However, once the engineering values, fascinating science, and pathways to rewarding, diverse careers are communicated,…

Library student assistants account for approximately one-fourth of the staffing in academic libraries in the United States. Each student assistant plays an important role in the daily operations of today's college libraries by providing desk coverage, technical support, and customer service. This article discusses the advantages/disadvantages of…

Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…

This paper reviews the extent to which contemporary concerns over the recruitment, training and retention of scientists have persisted among science education policy-makers. Drawing upon key government reports that have been commissioned in order to review the position of science education and training over the last 90 years, we consider the…

Many college alumni wear their love for their alma maters on their sleeves, if not their sweatshirts. They are practically a walking advertisement for the college, so it often makes sense to rely on them when recruiting, a new survey of admissions officers suggests. The survey, however, also showed that admissions offices with budgets of less than…

To recruit prospective students today, you have to look beyond your Web site. The rise of social networking and the growing use of mobile Web access have fundamentally expanded how students access information and interact online. You also have to look beyond students to their parents, who often play a key role in the college decision process. How…

Whilst Black and minority ethnic (BME) recruitment to initial teacher education (ITE) in the UK is increasing, completion rates are lower than for White students, and this study reports the experiences of BME student teachers on a primary postgraduate programme that had been particularly successful in increasing recruitment of BME students.…

Higher education traffics in reputations. To thrive as an institution means keeping up with competitors while setting yourself apart. But as good as colleges have become at building brands, the game is shifting to social media, where there is perpetual motion and little control. Data from the Center for Marketing Research at the University of…