In earlier work, the authors found that only 10% of the students at 28 of the nation's most selective private colleges and universities came from families in the bottom 40% of the US family income distribution and that there is a larger share of low-income high-ability students in the national population than in the student bodies of these…

Video production can be easily used as a way to develop social skills in older children with higher-level autism and Asperger syndrome. The program described in this article is an inclusive program that employs a reverse inclusion strategy to teach social skills to children and adolescents with autism utilizing filmmaking. We discuss some of the…

Nearly 40 years after the reauthorization of the Higher Education Act directed aid from institutions to students in an effort to enhance student choice and opportunity, the system of higher education continues to be widely stratified with regard to college degree attainment across family income levels and with regard to the distribution of…

This study analyzes the potential of major financial aid initiatives to serve as key elements of an institutional branding strategy. Concepts of branding and marketing serve as guiding frameworks for the analysis and interpretation of the findings. Using a case study approach, data were collected through interviews and document analysis at the…

Web analytics measure, collect, analyze, and report Internet data that help website managers improve the effectiveness of the site and its marketing efforts by allowing them to better understand how users interact with the site. Applying this data can help drive the right people to the website and keep them there. According to Joshua Dodson, Web…

Numbers do not exist for the percentage of girls in science, technology, engineering, and math (STEM) academies across the U.S. The most recent career and technical education statistics at the secondary level from the U.S. Department of Education are from 2005, and they show very low numbers of female students in STEM. The absence of women from…

The premise of this work is simple: the history of college admission since World War II is a consumer history. The way in which this history unfolds is far more complex. College admission is a contested good. It is simultaneously a consumable good (students purchase a college education for personal and familial reasons) and a social good (various…

This paper presents the appendix to "Marketing and Student Recruitment Practices for Master's-Level Graduate Programs, 2012" report. Included in this appendix are: (1) Ratings of the primary practices measured in this study, displayed by institution type; (2) The practice of purchasing prospective student names and addresses; (3) Ratings of…

Throughout the 1980s, the marketing of American colleges and universities became both more aggressive and more sophisticated. Colleges created new administrative posts with titles like vice president for enrollment management. Videotapes gave way to CD's and DVD's and, eventually, to virtual tours and e-mail messages and YouTube and all of the…

The Employment and Training Administration (ETA) of the U.S. Department of Labor oversees the registered apprenticeship system by issuing standards, monitoring state agencies, and promoting registered apprenticeship. Registered apprenticeship program "sponsors" are individual employers or groups of employers (sometimes in collaboration with…

This research examined the strategic process of integrated marketing communication and its application in U.S. public institutions of higher education. A quantitative survey analyzed 42 leading U.S. public colleges and universities as ranked by "U.S. News & World Report." To further examine the findings of the survey, qualitative interviews were…

Two-way immersion schools provide a promising model for service delivery to students who are English language learners. With the goals of bilingualism, academic excellence, and cross cultural appreciation, these schools are designed to build bridges across linguistically heterogeneous student bodies. Yet while empirical evidence demonstrates that…

Admissions deans everywhere shared concerns about recruiting students during a recession as they tried to discern how, or if, the economy would affect demand for their institutions. Amid this uncertainty, colleges used many different strategies. Some recruited more here and less there. Some offered more merit aid, while others scaled back. Some…

For years, some universities have dreamed of border-defying online programs that vacuum up tuition dollars far beyond local students. But now a growing number of institutions are ramping up their efforts to attract working adults in their own backyards. Commuter-serving urban universities can not match the marketing muscle of faster-growing,…

Mass higher education, a characteristic recently unique to the United States of America, is now almost universal in scope in developed countries. This article contrasts the relative ease with which American higher education accommodated the rapid expansion of its student base with the difficulties that the United Kingdom, more particularly…